Big read: Growth hacking insights!!!! How businesses are pivoting to a more powerful sales model? Imagine this, 2 startups walk into a bar. One startup, dressed in their finest sales pitch attire, starts working the room, charming their way into early adopters' hearts (and wallets) This is the ‘Sales led model’ The other sets up shop in the corner. They're not worried about being the life of the party – they know that word-of-mouth is the best wingman a product could ask for This is the ‘Product led model’ Product-led models have gained momentum Start-ups and big businesses are riding the wave!! Customers want a seamless, straight-through, and robust product experience without ever having to speak with anyone.