Exec too busy for thought leadership? Find the right face for the brand (not always the CEO) and build on what they already do. AI can draft, but it can't add real expertise via Spin Sucks #ThoughtLeadership spinsucks.com/communication/… Photo by krakenimages on Unsplash

Your latest news may feel stale internally, but outside audiences are often still processing your last story. Reputation lags reality, so consistency beats novelty via PR Daily #PR #Comms prdaily.com/your-companys-re…

New research found women are trusted less than men for the exact same AI use at work, a bias comms teams should be aware of and push back on via Spin Sucks #PR #AI spinsucks.com/communication/…

Crisis today moves faster than ever, an AI fake spreads in seconds or a complaint goes viral overnight. Leaders share what builds trust now via PR Daily #PR #Crisis prdaily.com/the-future-of-co…

Turning a niche story into national coverage starts with the right media relationships, our guide to getting media relations right for your organisation via Calacus #PR #MediaRelations bit.ly/2WDmqhA

When AI can draft a release and social content in seconds, the skill that sets comms pros apart is sharp ethical judgment via PRsay #PR #AI prsay.prsa.org/2026/09/18/yo…

Not every stumble needs a grovelling apology tour, and Mark Ritson makes the case for retiring the performative PR mea culpa via Adweek #PR #CrisisComms adweek.com/brand-marketing/f…

Do enough of the right people know what you do and what you stand for? Standing out as an industry leader takes more than a good product, it takes deliberate positioning via Calacus #PR #ThoughtLeadership bit.ly/38zfmVQ

Most CEOs only surface when there is news. The real reputation win sits in the quieter moments, explaining how the business thinks, the way the best influencers do via Influence #PR #Leadership influenceonline.co.uk/2026/0…

AI fatigue is real and the loudest tool is rarely the smartest bet. Those who cut through stay focused on outcomes via Forbes #AI #Comms forbes.com/councils/forbesco…