CALLUM

I’ve just locked in my 1,758 RIPS allocation on @BlockRips. Check all your gacha and on-chain trading wallets to reveal your airdrop. blockrips.com/pc/rip-hje5zx?…

You can’t always be winning Some months everything clicks Other months you lose clients, revenue drops and it feels like you’ve gone backwards. That’s normal, growth isn’t linear and it never will be Take the hit, work out what went wrong, fix it and keep moving That’s literally the game

GRAIL SECURED. Just ripped my custom @BlockRips card & claimed my Rip Points. Rip yours 👇 blockrips.com/card/1a857cf1-…

most creator campaigns are built around reach Imo frequency matters much more 1 creator with 1M followers posting your product once is an ad 25 creators with 10-50k followers naturally using your product every week is distribution people rarely buy something the first time they see something they buy it after they've seen it on their feed then again from someone else then being used by a creator they trust then again a week later until eventually the brand feels like it's everywhere the goal of a creator campaign shouldn't be to reach someone once it should be to become impossible to avoid within your niche

Why your UGC campaigns aren’t converting People don’t want a product shoved down their throat with a ref link slapped in the caption The best campaigns come from creators who already have the exact audience you’re trying to convert, and can naturally work your product into their content over and over A hair stylist using your shampoo brand on clients every day A Pokémon collector ripping and collecting packs live on stream using your product A fitness creator actually training in your clothing every week A trader using your platform as part of their day to day The product should feel like part of the content, not the reason the content exists That repetition is what builds familiarity and trust Trust is what eventually converts One sponsored post might get you views But getting the right creator to naturally use your product 20 times over the next 3 months is what makes people start remembering the brand Creator marketing works best when it feels like product placement inside content people already wanted to watch Not an ad disguised as a TikTok

Fully allocated and sold out within 15 minutes. @Zartsnarf has been grinding round the clock for months. The work starts now. gg

if users need to understand crypto to understand your product you have a product problem if they don't, but you're still only marketing to crypto users you have a distribution problem

how a fintech app generated 266,000 installs from TikTok they launched in 202 and reached 1 million app installs in just 9 months the interesting part is how much of that growth came from TikTok instead of treating TikTok like somewhere to occasionally post content they built a full acquisition channel around it organic content, paid distribution and most importantly creator-led content they worked with a wide range of young creators who could explain the product natively to the exact demographic they were trying to reach Gen Z and millennials rather than making fintech look like fintech they made the product fit the content people were already consuming the results were impressive 266,000 app installs attributed to their TikTok campaigns 50% conversion rate customer acquisition costs as low as £2 per install and more than 162 million views around #Twig they reached 1 million total installs faster than a number of much larger fintech competitors the numbers are great but the interesting part is the strategy behind them Twig didnt try to force users into a traditional fintech marketing funnel they took the product directly to where their target audience was already spending their attention then used creators who understood the platform to package the message this is the exact opportunity which exists across consumer crypto wallets, prediction markets, trading apps, collectibles, neobanks a lot of these products already look and feel like normal consumer apps the blockchain complexity is increasingly invisible yet their distribution is still overwhelmingly concentrated around X and crypto native creators Twig managed to attribute 266,000 installs to TikTok campaigns for a fintech product the biggest opportunity right now isn’t necessarily building another product its figuring out how to distribute the ones that already exist to significantly larger audiences

this is Treecard a fintech app that lets users plant trees simply by walking instead of doing what almost every fintech does and fighting for attention in the same finance audiences they went directly to the communities their product actually appealed to and started flooding TikTok with creator content first they worked with creators in hiking, nature and sustainability then once they saw what was working they expanded into adjacent audiences and formats hot girl walks, lifestyle creators, TikTok trends, native creator content eventually they produced 280 creator videos those videos generated more than 230M views app installs increased 1,027% cost per install dropped 63% and customer spend increased 327% the numbers are great, but the interesting part is the strategy behind them Treecard didn’t look at their product and say “we’re a fintech company so we need finance influencers” they looked at the actual use case and worked backwards from the audiences who’d care about it then distributed the product through creators already embedded within those communities this is the exact mistake I see consumer crypto products making constantly prediction markets only marketing to crypto users collectibles platforms only marketing to crypto users consumer apps spending their entire creator budget on X KOLs when the actual end user often exists in audiences 100x bigger outside of crypto sports, gaming, collectibles, finance, betting whatever vertical the product actually serves crypto doesn’t determine your audience, the product does and once crypto has been abstracted away there’s increasingly no reason these products shouldn’t be competing for mainstream consumers Treecard generated 230M+ views by taking its product to the communities already consuming relevant content every day there are dozens of consumer crypto products that could run exactly the same playbook almost none of them are thats the opportunity and exactly why we built GOBL

i just want a robinhood ticker sub 100k that I can park $1k and ride it to the high heavens im not asking for much thx

If a format in creator marketing is working, why change it? Rinse and repeat that format until it stops working. Too many teams are constantly trying to reinvent the wheel instead of doubling down on what’s already working. Find winning formats and run them into the ground.

The games rigged, stop complaining snd learn how to play

Aped trump coin 10 days ago tryna front run the narrative Mfers been vamped and running on RH 🤣

GOBL

If you’re building a prediction market, your audience isn’t “crypto users”. It’s NFL fans, football fans, fantasy players, sports creators etc Yet most prediction markets still market almost exclusively on Crypto Twitter. You’re building a product for mainstream audiences, then marketing it to the same portion of users everyone else is fighting over. It makes no sense.

Read it, then read it again.

Social media makes you feel as if everyone is doing something and doing it well. Step into the real world and you soon find out nobodys really doing anything. You just gota start.

starting to feel like that time again

Bad things happening in business usually expose the flaws that allowed them to happen. Nothing is linear and everything can be improved. Whether the problem hits today, next month or 6 months from now, eventually something will go wrong. It’s a lesson, suck it up, solve it and move on.

Speculation sells.