وقّعت أبوظبي كابيتال جروب (ADCG) اتفاقية للاستحواذ على حصة في رياكت القابضة (React Holding)، وهي مجموعة متكاملة متخصصة في الإعلام والفعاليات والاتصال، وتتخذ من أبوظبي مقراً لها. اقرأ المقال كاملًا هنا: campaignme.com/ar/%d8%a3%d8%…

Udora’s Slava Bogdan explores why UAE shoppers value convenience and trust, and how brands can build loyalty beyond peak-season discounts. Read the full article here: campaignme.com/the-emotion-d…

The Roshn Saudi League (RSL) has partnered with football media and culture company @Footballco to deliver creator-led livestreams of selected matches through its YouTube and social video brand, GOAL’s Front Three. Find out more here: campaignme.com/roshn-saudi-l…

Precision Media by Majid Al Futtaim has launched Precision Insights, an AI-powered platform designed to measure campaign performance across physical stores and digital channels. Find out more here: campaignme.com/precision-med…

Furrukh Jawaid, CMO at General Motors MEA shares one of the key challenges that automotive marketers face: the disconnect between the physical and digital in the consumer journey and the significance of its global experiential showroom in Dubai as means to solve that challenge.

TBWA\RAAD brought Backslash’s ‘Becoming Uninfluenced’ report to Dubai, exploring what growing scepticism towards online popularity means for brands and creators. Find out more here: campaignme.com/tbwa-raad-bac…

As techonology makes content and commerce faster and more efficient, GMG's Douglas Harvey shares why marketers must work harder to protect brand originality and give consumers a reason to care. Read the full article here: campaignme.com/when-everythi…

Global socially-led creative agency We Are Social has been chosen to drive forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo. Find out more here: campaignme.com/deliveroo-par…

Cartoon Network MENA brings Adventure Time to life with Dubai Museum of Candy takeover Find out more here: campaignme.com/cartoon-netwo…

Stagwell Media's Alexandra Al Romaithi outlines why MENA's affluent consumers are increasingly willing to question luxury premiums, putting pressure on brands to deliver meaningful experiences and lasting relationships. Read the full article here: campaignme.com/luxury-has-a-…

Campaign Middle East Marketing Game Changers Awards 2026 welcomes Ganesh Iyer, Managing Partner, FLC Marketing Group, as part of its jury. Winners will be announced in the Campaign Middle East December issue.

IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have entered a five-year strategic partnership under Al Ghurair Voice Lab with IMI, to develop the next generation of Arab media talent. Find out more here: campaignme.com/imi-media-aca…

Tourism brands that build integrated marketing systems of storytelling, personalisation, and customer experience will win tomorrow’s travellers, according to the latest research by LIONS Advisory and TOURISE. Find out more here: campaignme.com/lions-advisor…

HYVE has launched in Dubai and Riyadh, bringing together paid and organic media, strategy, intelligence, data and customer experience under a AI-powered operating model. Find out more here: campaignme.com/hyve-launches…

Alba Media's Damian Murphy explains that ChatGPT is one surface among many, and the differences in targeting, reporting, creative and scale matter more to marketers than the headline. Read the full article here: campaignme.com/beyond-chatgp…

Multiply Media Group (MMG), the UAE-headquartered out-of-home media conglomerate is expanding its inventory network into the United States through an agreement with OUTFRONT Media, one of the largest IRL (in-real-life) media companies in the US. campaignme.com/multiply-medi…

Dubai has opened applications for a new job title, “Future Perfects,” as the @MOTF launches an unconventional talent search to recruit individuals who will become the human face of its visitor experience. Find out more here: campaignme.com/dubais-museum…

FutureTech's Puja Pannum explores how brands can distinguish incremental sales from purchases that would have happened anyway, use shopper data more effectively and turn White Friday promotions into lasting customer relationships. campaignme.com/white-friday-…

Pinterest Beauty Trend Report highlights how consumers are moving beyond broad beauty trends towards more specific looks, from cherry-cola hair and frosted makeup to dessert-inspired fragrances and high-shine manicures. Read the full article here: campaignme.com/pinterest-rel…

The Middle East’s most valuable brands are not standing still. The 2026 Kantar BrandZ ranking shows that the most valuable Emirati and Saudi brands have grown their collective value by 20 per cent to a record $127bn. Find out more here: campaignme.com/what-the-midd…