Rukam Capital | Backing founder-led teams from proof to scale. Founder-first capital at an early stage. https://teapaw.org/t.co/TnOYeQPzcm
New Delhi
Joined February 2021
- Tweets971
- Following81
- Followers267
- Likes200
Pinned Tweet
Rukam Capital’s Gen Alpha Decoded: The Consumer Brand Dynamic report is now live. It breaks down their journey from digital discovery to parental conviction and the spaces where their loyalty is won. rukamcapital.com/reports/?ut…
2
275
The most meaningful ideas do not simply enter our homes. They become part of how we celebrate, connect and make memories.
This Diwali, we celebrate the founders helping create these moments.
Wishing you a bright and joyful Diwali.
rukamcapital.com
1
14
Our latest report, Gen Z: A Deep Dive into India's Most Influential Consumer Cohort, is live. From memes to ambition, identity and the need to belong, we’re decoding what makes Gen Z tick. Download it now.
rukamcapital.com/reports/
2
25
Some players win trophies. Others change what an entire nation believes is possible. Cristiano Ronaldo did both for Portugal. From Euro 2016 glory to a legacy spanning generations, his journey has been extraordinary. Happy international retirement, CR7.
1
31
Sequoia reportedly missed the early rounds of the biggest AI companies, built in its own backyard. Now it is closing London and refocusing on home. The lesson for Indian founders and investors: the biggest opportunity is usually closest to home.
rukamcapital.com
2
32
Warren Buffett reportedly drinks five cans of Coca-Cola a day, and a fellow investor recently claimed on a podcast that he hasn’t had plain water in nearly 50 years. Meanwhile, wellness gurus are busy decoding the perfect hydration routine and finding healthier ways to indulge.
1
1
22
But here's a thought: does every indulgence need an upgrade?
Consumers can prioritise wellbeing and still enjoy what they love. For brands, there's room for both better-for-you innovations and indulgent choices.
Because balance isn't about choosing sides.
rukamcapital.com
1
10
Our office is wrapped with marigold garlands, vibrant rangolis and festive touches bringing the space to life.
As we celebrate the season of light and new beginnings, wishing our founders, portfolio brands and the wider ecosystem a Diwali filled with joy, warmth and prosperity.
2
57
Soan Papdi got a comeback campaign. Chocolate got a mithai makeover. And dry fruits got a regional identity.
Diwali retail is getting creative, with brands finding new ways to win shoppers beyond discounts.
igd.com/commercial-insight/r…
1
1
41
India ranks third in the 2026 ASK Private Wealth Hurun India Gazelle Index, overtaking the UK with 51 companies, up from 47 in 2025.
These privately held businesses are valued at $500M–$1B and have the potential to become unicorns within three years.
business-standard.com/compan…
1
1
38
One number can tell an investor a lot about a founder.
@Ajahagirdar, Founder and Managing Partner of Rukam Capital, shares the first-round fundraising mistake founders should avoid.
Hear more such insights in the latest episode of Startup Table with AJ.
1
38
Going from structure to uncertainty is a learning curve no one prepares you for.
Avantika Aggarwal, Founder of Either / And, shares why learning to operate without all the answers is a skill in itself. Watch Season 3, Episode 9 of Startup Table with AJ on YouTube.
@Ajahagirdar
🤖 Made with AI
Where is investor capital flowing, and what should founders take away from it?
Indian startups raised approximately $115 million across 28 deals between October 26 and 31. Of these, 24 were early-stage deals and four were growth-stage transactions.
news18.com/tech/indian-start…
1
1
29
Some of the best returns come from believing in potential.
Congratulations to @Pvsindhu1 and @lakshya_sen on their HYLO Open 2026 wins. Their achievements show what belief, determination and hard work can deliver. Here's to backing ambition and watching it soar.
1
3
62
Rising incomes don’t mean consumers stop seeking value. Mixue’s success shows that even in an increasingly affluent market like China, low prices remain a powerful proposition. Affordability can drive scale, a lesson that resonates with consumer businesses in India.
Chinese ice-cream chain Mixue has become the world's largest food-and-beverage chain by selling ultra-cheap soft serve and drinks. Read more: on.wsj.com/4zl3EZW
2
49
When you’ve built something from scratch, letting someone else take the wheel can feel risky.
But growth means trusting others to make decisions, solve problems, and take ownership, even when it’s hard. Swipe through to learn how to navigate this dilemma.
rukamcapital.com
2
27
Some things are scarier than ghosts.
We asked founders what keeps them up at night. Here’s what they had to say.
For Afsal Ashraf, Co-founder, CUNIN, it’s finding the perfect hire, only to get ghosted.
Your next big career move might be hiding in this carousel.
Our portfolio companies are growing, building, and hiring.
Take a look at what’s open.
@sleepyowlcoffee @_TheIndusValley
rukamcapital.com
2
42
Jio Platforms has made its debut on the NSE, marking a landmark moment for India’s capital markets.
India’s largest-ever IPO was fully subscribed in just 95 minutes, attracting over 1.3 crore applications and demand exceeding ₹7.5 lakh crore.
timesofindia.indiatimes.com/…
1
2
83