
Founding Partner @Anomaly. Father/Coach/Joke to four sons.
Joined August 2009
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C’mon England
Immensely proud of our client, @alessiarusso7 for making it to the world cup final. Wishing her all the best alongside the @Lionesses tomorrow.
Good.
We’re proud to have supported @FIFAcom in setting up a programme to defend players, teams and fans from online abuse at the @FIFAWorldCup and beyond.
Carl Johnson retweeted
"Embrace the hard work of it" ❤️
- Ange Postecoglou
This incredible story keeps getting better & better... @spursofficial!!! #coys
🎧 FULL ANGE EPISODE HERE: link.chtbl.com/HGAnge #AngePostecoglou #BigAnge
Dave is right. Add massive inaccuracy, and their driving of the wrong behaviors - including agencies earning more by having more people take longer to give clients solutions - and its a really poor approach. Since launching the agency in 2004 we have not done them and never will.
Carl Johnson retweeted
“However much we'd like advertising to be a science it is not. It is art, defying formulas, flowering on freshness, withering on imitation; what was effective one day won't be effective the next because it has lost the impact of originality.”
Bernbach - the 'science' of marketing
Embrace this and your life will change
“Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.”
Goodnight ♥️
teapaw.org/JamesMelville/status/1…
Carl Johnson retweeted
I'm pretty sure Bill Bernbach never asked a client to be 'brave'.
I know John Webster and David Abbott never asked a client to be 'brave'.
They all just explained why the idea they were showing them would work better than ordinary dull ads.
Teamwork- thanks all round.
So happy for these amazing humans! @CarlAnomaly @FrankeKnucks Khara Wagner and entire @anomaly team! Adweek's US Agency of the Year 2022 🔥🔥
Carl Johnson retweeted
"Can't see the bike! Use a tighter shot."
"Headline is too long."
"Not sure why we're talking about airplanes."
"Are we excluding people who suffer from peanut allergies?"
"Not enough branding. Add Harley billboard on the right."
"Add shot of bike (side view) at bottom."
Carl Johnson retweeted
This pretty much applies to everything and should be common sense for life, not just writing
The inverted pyramid approach to writing - beautifully drawn by @sketchplanator
Carl Johnson retweeted
This was the moment that I most respected from the Queen.
Whilst Parliament were out partying and breaking their own rules, she followed everything asked of her and showed a respect towards everyday people who were being asked to do the same.
Wow...
Those are some really big rings!!! 💍🤩
The 2021 National Champs just got some new drip 😏
#ClemsonUnited🧡💜
Love it
You never forget your first goal as a 𝔊 💙🤍💛
@CallumJohnson06 puts away his first professional goal in the 93' ✨



























