Cassie²

🚨"The real key to making art, is not giving a f**k" - @hafftka 🚨 6th instalment of Freedom to Speak podcast, detailing the stories of the artists behind The Memes by @punk6529 @hafftka chats to @Smpsmyth88 about why web3 doesn't need web2, difficulties with the traditional art world and why aspiring artists need grit. Also available across all major podcast platforms shortly.

New website! Our CEO got bit by a kangaroo and lost a finger. cassie2.framer.website/

Found our new CFO

Our founder got jumped by a kangaroo today. But then he started giving the kangaroo insights about how to build a proper content management pipeline and the kangaroo instantly stopped pummeling him. If you're tired about your team constantly operating in chaos when it comes time to generate social media content, consider the following steps: 👉Is there a proper strategy guide in place? This might seem like a daunting task but just understanding your place in the funnel + indentifying personas and very basic KPIs will cement the team's objective and eliminate confusion 👉Content calendar. Choose a platform to plan at least 2 weeks in advance worth of ready-made content. We recommend Monday or Asana. 👉SOPs and proper role delegation. Do you have someone in charge of the creative briefing? Is this a separate role from the graphic designer (it should be)? Who's posting and scheduling the content? Essentially, plan out your whole operation procedure and who does what well before you start posting on socials. 👉 When tracking performance, are you drowing in a sea of metrics and arcane KPIs? Just relate them to your funnel. Awareness? → Reach or Impressions Engagement? → Saves, Comments, Shares Conversion? → Clicks, Signups, or Conversions 🦘Anyway the Kangaroo ended up biting him and he had to get a rabies shot but we hope you enjoyed the pep talk.

Just a few months ago, we were about to give up as an agency. What changed? 👉 The sudden rediscovery of Mr. EGG Deep within one of our cofounder's subconscious, this bad boy emerged. He was meant the be a fundamental subconscious symbol of never giving up. As a child, said cofounder would “become” Mr. EGG by stuffing pillows in his sweatpants and aggressively body-slamming walls, dishes, and rare Mexican bibelots. It was chaos. It was art. It was rebirth. Anyway we sorta forgot where we were going with this but give us a follow, big things coming.

We launched Cassie in 2023. It was a lot of good fun and epic shenanigans but let's face it, there wasn't a legion of marketers needing Discord management as a stand-alone service. We took the L, vanished, rebuilt in silence. Expect us like you expect the second coming of the Christ.

Great workshop by our co-founder! 😍