Andrew Cassin

What default setting in a DSP needs the most scrutiny? Eric Tilbury, Vice President of Programmatic Ops & Solutions Engineering at Inuvo, joins Rio Longacre and Brett House for a deep dive into the machinery underneath modern programmatic advertising—and why better technology doesn’t necessarily produce better media buying. Eric is an operator first. 🎧 The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of Programmatic signalandnoise.ai/post/the-b… #AdTech #ProgrammaticAdvertising #Programmatic #CTV #DigitalAdvertising #MediaBuying #ContextualAdvertising #Advertising #Marketing #MarTech #AI #Measurement #Identity #SignalAndNoise

How to understand context, not just content and keywords. Eric Tilbury, Vice President of Programmatic Ops & Solutions Engineering at Inuvo, joins Rio Longacre and Brett House for a deep dive into the machinery underneath modern programmatic advertising—and why better technology doesn’t necessarily produce better media buying. Eric is an operator first.He has spent more than a decade inside campaign management, supply optimization, contextual decisioning, CTV, DSPs and the plumbing that determines whether a bid request ever reaches a buyer in the first place. That experience has also made him one of the more outspoken voices in AdTech on supply quality, measurement and what he sees as the industry’s bad habits. NEW S&N EPISODE: The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of Programmatic signalandnoise.ai/post/the-b… #ProgrammaticAdvertising #Programmatic #CTV #DigitalAdvertising #MediaBuying #ContextualAdvertising #Advertising #Marketing #MarTech #AI #Measurement #Identity #SignalAndNoise

I’ve known @EricTilbury_RTB for a long time, going back to the days when AdTech Twitter was actually a pretty great place to learn something. Eric is an AdTech OG, influencer, and - most importantly - an operator. He’s not commenting from the sidelines. He’s in the trenches, running campaigns, inspecting supply paths, questioning what the platforms are actually doing, and calling BS when the numbers don’t add up. And Eric always brings receipts. This made this episode of Signal & Noise especially fun. We get deep into clean supply, what “ID-free” buying really means, why cheap CTV inventory can be anything but cheap, the overlooked opportunity in iOS, and why far too many programmatic buyers still don’t really know what they’re buying. Eric tells it like it is, and this conversation gets wonderfully nerdy. The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of ProgrammaticIf you work anywhere near programmatic, media buying, AdTech, or CTV, this is a great listen. 🎧 signalandnoise.ai/post/the-b… #AdTech #Programmatic #CTV #DigitalAdvertising #MediaBuying #SignalAndNoise