60-yr-old CEO, scientist, 11x Ironman, RAAM winner, elite masters runner, author of The Toughness Myth (real-world, evidence-based mental toughness strategies)
Ft. Collins, Colorado
Joined April 2014
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Finally able to share some exciting details about my book (link👇). 10 yrs dev concepts, 3 yrs of writing, & GRATEFUL to have 1 of fav writers (@sweatscience) pen the foreward!! I'm told it'll hit bookshelves/ Amazon/etc. in Oct but if you'd like 1st access (& signed if that matters 😉), link for pre-orders below. More to come, but it's a fun, fun day!
Smoothed out the “home track” a bit more for the fall, thanks to our friendly, neighborhood road maintenance guy!
I try to tweak it a bit each year. Just think what it will look like by 2039! 😅
Brad Cooper, PhD retweeted
Peres Jepchirchir has won the Olympic, World Champs, Boston, NYC, and London marathons. An insane record...
She just tested positive for EPO.
She essentially stole at least $1.5 million in prize money alone in her career. Much more in appearance and sponsorship.
She's known as @chrissiesmiles for a reason, but she has no idea how much joy her kind comments about The Toughness Myth meant to this rookie author. Won't hit bookstores until 2027, but if you'd like early access (Dec), details and pre-order options below. Grateful!!
For those curious about details: toughnessmyth.com/
Seeking advice from runners/trail designers. We have extra acreage so I mowed a 400M track into it a few yrs ago but kept it simple. Would love ideas to enhance/maintain surface without breaking bank so community could enjoy? Thank you!
Thanks Bill! Love your work!!
I talked heat training with the impressive Brad Cooper (@Catalyst2Thrive) and now I'm obsessed with his training logs buzzsprout.com/204059/episod…
Thinking back to an all-time fav Strava memory. Visiting Four Corners monument & my brain says “oooh- this could be fun!” Grabbed shoes & ran a mile through CO, NM, UT & AZ in the 95 degree heat while family joined line & rolled their eyes 🤣🤣🤣
(It’s 5 laps, by the way 😉)
One of notable changes to training at 60 has been eliminating “hero” sessions (due to my lack of confidence) and instead addressing specific variables but staying within self. This morning was encouraging - and specific - session.
Social media's toughness myth emphasizes the grind. The Legacy Matrix, from new book, understands there's a place for grinding (verb), but it's not a place to (fully) live.
I'm 1st to admit a tendency to drift into Grinder quadrant, a signal my upward aiming has been lost and the path forward.
The Toughness Myth won't be in bookstores until early '27, but you can get early copy for yourself or your teams in early Dec via pre-order link below.
Here is link for details about the book and pre-order options toughnessmyth.com/
This strategy has been very effective for me at age 60. I’ve learned it’s best to cap my weekly mileage at 60 miles. But when feeling good, tempted to nudge upward. Instead, I now add time on bike and hold the 60-mile cap consistent.
So far, so good!
Want to get better at running?
Bike more.
Seriously, if you’re a hybrid athlete or just new to running, biking is a great way to build endurance with minimal injury risk.
It's also a great way to add additional aerobic volume for higher mileage runners without increasing chances of injury.
Running is high impact.
And most people new to running are not in good enough shape to keep running truly easy.
Biking fixes that.
Everyone can bike "easy."
Biking is particuarly usefull for lifters just getting into running and anyone that is "heavy" (even if lean!).
It's much easier to manage intensity and ensure you are getting the correct training effect.
And yes, for all you about to spam my comments about how you can't get better at running if you only bike, that is not what I'm saying.
You do need to run if you want to get better at running, but you probably don't need to run as much as you think (if you cross train) to see good improvement.
But building up mileage safely takes time so while you are slowly and smartly increasing your weekly mileage, hop on the bike in between runs to greatly accelerate improving your aerobic endurance.
