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Communications Manager @HCCB_Official | Branding | FMCG | F&B | Retail | Sustainability | History | City | Books | Data stories | Views expressed are my own

Bengaluru, India
Joined January 2010
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Clarity isn’t about never losing your way—it’s about how fast you notice when you’ve drifted from what matters.
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Review in the New Indian Express by Kabir Deb. "Patriarchy has adapted to the digital age. Through technology. it enters the most intimate corners of a woman's life, turning her privacy into spectacle and using public humiliation to discipline the liberal and dissenting voices to keep power alive."
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Happy World Book Day ! ✨️ (commission)
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
— Virginia Woolf
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
I’m so upset… My Kindle is fifteen years old. It still works fine, and I want no other. I read a lot, and this is the only e-reader that doesn’t hurt my eyes. None of the new models have a screen that so perfectly mimics paper. And now Amazon is forcing me to buy a new one. 😡 I don’t need a touchscreen or sound, and I definitely don’t want adverts! 🤬 The timing couldn’t be worse either… I can’t afford it right now. ☹️ I guess I won’t be buying more ebooks for a while... I’ll just have to read the ones I already have.
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
A tree once introduced to fight drought is now a growing ecological crisis in Tamil Nadu. Prosopis Juliflora (Seemai Karuvelam) has spread uncontrollably, damaging water bodies and biodiversity. After 11 years, the Madras High Court is now pushing for strict execution. Will this finally solve the problem? @dsureshkumar takes a look thehindu.com/videos/shows/wa…
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Someone called Project Hail Mary as space la meiyazhagan
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
India’s forests are, among other things, forests of memories. Memories of lives and times gone by. In this HT piece, I explore how the memory of elephants working alongside their human companions lingers on in the forests they once lived, played, worked, and died in. A short 🧵
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Went down the rabbit hole on this. Your brain treats a physical book like a landscape. It builds a spatial map of the text, the same way it maps trails, rooms, and city blocks. When you scroll on a phone, that map breaks apart. Seven large-scale research reviews and direct brain scans confirm what you already feel. A 2023 study in PLOS ONE attached brain-activity sensors to children’s heads while they read the same text on paper and on screen. Paper reading produced fast brain waves, the pattern linked to focused attention. Screen reading shifted the brain into slow waves, the pattern linked to mind wandering and daydreaming. Same kids. Same words. Measurably different brain states. A separate 2022 study from Showa University in Japan scanned the front of the brain, the area that manages focus and comprehension, during phone versus paper reading. Smartphones sent that region into overdrive, meaning the brain was straining just to keep up with basic processing. Paper reading produced a moderate load that triggered natural deep breathing, which helped regulate brain function and sustain focus. The phone suppressed that breathing pattern entirely. Since 2017, researchers have published seven major reviews combining hundreds of individual studies. Six of seven reached the same conclusion: people understand less on screens. A 2018 review of 54 studies and 170,000+ participants, literally titled “Don’t throw away your printed books,” found paper outperformed screens across the board for non-fiction. A 2024 follow-up with 49 more studies confirmed it. The gap has grown steadily every year since 2001. Being a “digital native” doesn’t help. The best explanation is how your brain tracks where you are. Your short-term memory can only juggle about 7 things at once. A physical book gives you constant location cues: the weight shifting from right hand to left, where a paragraph sits on the page, how thick the remaining pages feel. Your brain hands off the “where am I in this text?” job to those physical signals, leaving more room for actually understanding what you’re reading. On a phone, every screen looks identical. Your brain has to track position and process meaning at the same time, and something gives. A Norwegian eye-tracking study analyzing 25,000+ individual eye movements found screen readers processed text more shallowly. The students had no idea they were reading differently. In 2019, nearly 200 reading scientists from 30+ countries signed an open letter warning that screen reading was degrading deep comprehension. Since then, Scandinavian countries, among the most digitized school systems on Earth, have started putting physical books back in classrooms.
reading books on a phone and reading paperback books are two different things
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Umberto Eco, who owned 50,000 books, had this to say about home libraries: "It is foolish to think that you have to read all the books you buy, as it is foolish to criticize those who buy more books than they will ever be able to read. It would be like saying that you should use all the cutlery or glasses or screwdrivers or drill bits you bought before buying new ones. There are things in life that we need to always have plenty of supplies, even if we will only use a small portion. If, for example, we consider books as medicine, we understand that it is good to have many at home rather than a few: when you want to feel better, then you go to the 'medicine closet' and choose a book. Not a random one, but the right book for that moment. That's why you should always have a nutrition choice! Those who buy only one book, read only that one and then get rid of it. They simply apply the consumer mentality to books, that is, they consider them a consumer product, a good. Those who love books know that a book is anything but a commodity."
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
guys my god. I went to my local farmer’s market and this guy built a bookstore in the back of a truck. this is the coolest guy of all time.
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Yuko Shimizu - Fighting back the male gaze
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
If you’re obsessed with wandering around libraries and museums before retiring to a coffee shop to talk about our discoveries, then we can be friends.
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
When people like Sumanth mock the construction of libraries, they overlook the fact that for a child in a rural village, a library isn't just a building—it's a gateway to a world of opportunities historically denied to them. Education shouldn't be a privilege for the few; it must be a right for all. This is why WE build. #DravidianModel
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Sometimes you only need 2 colors
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
FIRST WOMAN TO WIN BEST CINEMATOGRAPHY IN 98 YEARS!!! 🥹❤️
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Difficult books demand patience because they ask the reader to slow down and think carefully about each idea. In a world filled with quick information and constant distraction, the act of reading slowly becomes a form of intellectual discipline. The reader who struggles through complex ideas gradually develops a stronger mind. Understanding does not appear instantly, but grows through repeated effort and reflection. Just as physical exercise strengthens the body, intellectual effort strengthens the mind. The reader who learns to endure the temporary confusion of difficult books eventually discovers insights that remain hidden from those who only seek easy reading.
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Chill break
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Can't emphasize it enough but everyone needs to read this book ASAP coz I knew of course that women don't have the same access as men to public spaces but this book really opened my eyes about the sheer depth of this inequality and made me realise i should be MORE angry.
For Women’s History Month, what’s a good book you’d recommend? Can be nonfiction or fiction!
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Chiththarthan | சித்தார்த்தன் | 'Chitti' retweeted
Once I read this thing where a woman said that she will not read any books on productivity, time management, habits or how to live the best life if they're written by men because they were able to manage that time or build those life changing habits because they HAD A WIFE. Instead, this person said they would only read female-authored books on that subject--moms or wives that did the laundry, worked, and still got stuff done. I think about that a lot.
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