Finance Transformation Senior Manager at Kraft Heinz | Founder of The Financial Fox
Amsterdam, The Netherlands
Joined March 2019
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Really happy to share that I've graduated from the AI Strategy and Leadership programme at University ofOxford! @UniofOxford
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It was an incredible opportunity to learn more about how to lead organizations through AI transformation, from developing AI strategies and governance frameworks to driving adoption and making better decisions around where and how to use AI.
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Really happy to have received the 40 Under 40 Award last week in Vienna!
It was an amazing evening alongside other leaders in finance and business from across Europe.
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A few months ago I trained ~100 CFOs from UEFA on how to use AI for finance.
One question kept coming up:
"How do we get our teams to actually use AI for finance?"
Here's what I told them
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Teach your team to audit AI
Take public company data.
Analyze it yourself in Excel. Then compare it to what AI produced.
Agree? Disagree? Where does your judgment catch what AI missed?
This is how real trust in the tool gets built.
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AI isn't just Q&A — it's a builder
The real unlock: AI can help you build simulators, dashboards, and analyses in HTML, Python, or React.
Don't know how to code? Ask AI to explain and where to host it. You can build this.
youtu.be/FmjKsTs1ieY?is=cJT3…
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Christian Martinez retweeted
Copilot Cowork is now generally available!
Over the last few months of preview in Frontier, we’ve seen you use Cowork to help with so many different tasks. We’ve also been listening closely to your feedback and with GA, we’re bringing you more improvements + new features across model choice, extensibility through plugins, browser automation, and cost management controls.
Here’s a quick demo showing the latest updates in action - inspired by some of my own day-to-day tasks. You can also read more in the blog linked below...
#Finance teams are wasting 10 hours a week on work #AI could do in minutes.
Here's exactly how to fix it with #Claude
youtube.com/watch?v=orrlDPD1… – at Ouder-Amstel, Nederland
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THE FOUR ANALYTICS LEVELS
This is what separates good FP&A from great FP&A:
1. Descriptive → What happened?
2. Diagnostic → Why?
3. Predictive → What's next?
4. Prescriptive → What should we do?
Most teams stop at 1 or 2.
Level 4 gives real strategic vibes – at Ouder-Amstel, Nederland
🤖 Made with AI
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Full 17-min video guide:
youtube.com/watch?v=orrlDPD1…
I also built a free interactive mini-app walking through each step.
RT + reply GUIDE and I'll send it to you. – at Ouder-Amstel, Nederland
Most finance professionals are overcomplicating AI.
You don’t need 400 tools.
You don’t need to “learn everything.”
Start with:
• 30 core concepts
• 3 practical experiments
• Real FP&A use cases ↓
youtube.com/watch?v=StmIlQ37…
If you can do these 3 things, you’re ahead of 90% – at Ouder-Amstel, Nederland
🤖 Made with AI
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Claude can visualize FP&A and Finance data natively.
Thus feature can change everything for finance teams.
You can ask Claude to visualize any data or complex problem.
Watch my free video guide to see it live:
youtube.com/watch?v=aQK_MRKv…
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Excel → Dashboard → CFO deck → Video briefing.
One dataset. One tool. Zero reformatting.
This is what AI-assisted FP&A actually looks like in practice
youtube.com/watch?v=na9MV7yx… – at Ouder-Amstel, Nederland
🤖 Made with AI
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