Chris🀄️

I see the light

I’ve seen projects get attention, launch, and still struggle to retain users. The problem? They attracted hype, not a real community. Your pre launch marketing determines the kind of audience you attract, and that audience influences your post launch growth. If you want a project that lasts beyond launch: Know your target audience. Build visibility before launch. Create meaningful content, not just hype. Give people a reason to believe in the project. Build genuine community engagement. Go beyond X promotions, KOLs and paid shills. Take your project offline and introduce it to real people. Attention gets people to notice your project. Trust gives them a reason to stay. Don’t just market to people already inside crypto. Reach new audiences, build real connections and give your project a presence beyond the timeline.

Big week!🫡♥️

Web3 founders, your next potential users might not come from another X campaign. 👀🌍 They might come from taking your project offline. IRL marketing gives Web3 projects a chance to meet people face to face, introduce them to what they’re building, and turn real world conversations into online attention. From university campuses to tech hubs, there are people who could become your next users, they simply haven't discovered your project yet. Flyers, QR codes, live demos, and real conversations can help bridge that gap. Stop marketing only to people already in crypto. Take your project to the streets and bring more people into Web3. 🌍🤝 The timeline is crowded. The real world is your next opportunity.

After speaking with so many founders, I’ve come to realize.. a lot of founders really want the best for their project, but they are HIGHLY MISINFORMED they simply don’t know the things they should underexposed to the right information and overexposed to the wrong ones

GM boys🀄️🧌

Rest is part of the strategy. Have a great weekend everyone boys 🥂❤️

Your project might be trending online, but does anyone know it exists offline? 👀 Most Web3 projects fight for attention on the timeline. Few take that attention to the streets. That’s where I come in. From flyer distribution and strategic placements to on ground awareness and real footage, I help projects get noticed beyond the screen. Because a flyer shouldn’t just look good. It should spark curiosity, get people scanning, and give them a reason to check out your project. The goal isn’t just visibility. It’s making your project harder to ignore. Online gets you seen. IRL gets you in front of people. That’s the difference.

The work didn’t stop at taking ECLYRA to the streets. Here’s what we took with us. 👀💜 Front and back of the flyers distributed during our IRL campaign, introducing people to ECLYRA’s character, story, music and vision. We wanted people to discover more than just a token. We wanted to give them something to explore. The video shows the execution. Here’s a closer look at what we shared. 🫡 @eclyracoin #ECLYRAGiveaway

What happens when you take a Web3 project off the timeline and into the real world? 👀 We took ECLYRA to the streets, shared the flyers, introduced people to the project and brought its story beyond the screen. But ECLYRA isn’t just about a token. It’s a character, a story, and music built around the feeling of being unseen and wanting to be heard. We wanted to bring that concept into the real world and let people discover what ECLYRA is about. Here’s how it went. 💜 @eclyracoin #ECLYRAGiveaway