Clare O'Shea (@Clare_OShea) header
Clare O'Shea (@Clare_OShea) profile picture

Office Manager & EA in music distribution 🍊 Freelance music journalist and marketer. Bylines @bestfitmusic 🖊

London, England
Joined September 2012
Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)Photo by Clare O'Shea (@Clare_OShea)
Selling my tickets for #Mahalia #MahaliaPresents this evening via the link - open to offers!
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Clare O'Shea retweeted
Tobe is such an underrated genius. Even Pharell couldn’t believe his ear at his own tribute.
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Clare O'Shea retweeted
321 MILLION: The number of impressions Rihanna’s Fenty Beauty line received from her Super Bowl halftime show, per @adage. While brands paid $7 million for a commercial, Rihanna did it organically. Brilliant. (🎥: @NFL)
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Clare O'Shea retweeted
i only came to speak the truth hunny:
This Post is from an account that no longer exists. Learn more
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Stormzy performing I Got My Smile Back 🥺 the lyrics are something #Brits2023
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Interesting article @musicbizworld - is TikTok expecting, and *preparing*, for tests to reveal that losing major label content won’t affect engagement? musicbusinessworldwide.com/i……
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“…the coloniality of language… capture[s] the colonizer’s imagination of the colonized as having no Language, that is, no Eurocentrically valorized expressivity]” —Veronelli
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It’s not a perfect solution but massively reducing secondary ticketing seems like a net positive for most TS fans 🤷‍♀️ Interesting statistic: Ticketmaster would have kept $3.8 - $5 million in fees if Swift had allowed the company to sell tickets on its own secondary market.”
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Wait until people find out there’s a job in the music business where you start out doing everything for an artist for 20% of nothing. Whew. People are really going to lose their shit.
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UK albums chart to count video streams from 2023 musicweek.com/labels/read/uk…
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What a great feature 😍
spotify gives users the option to not play an artist’s complete music library and/or features. I am beyond grateful for it.
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Clare O'Shea retweeted
yk y'all can listen to music without relating to it right
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Do you know who Shudu is? I just found out—she’s the first AI model. She’s been “hired” across the industry which means her creators, white men, NOT a Black woman, are the ones paid. And companies get to say they ran Black content without having to work with or hire Black people.
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Going forward, @ariellevking predicts a greater focus on prioritising rest and intentional content creation online teapaw.org/i/spaces/1zqJVPZpQjXKB…
So well deserved, big congrats to @LittleSimz 👏 and the @AWAL team! #MercuryPrize
And the winner of the 2022 Mercury Prize with @FreeNow_UK is... @LittleSimz - 'Sometimes I Might Be Introvert' 💫 🏆 #MercuryPrize
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One of my TikTok ad clients is spending $150K+ a month on TikTok ads. Guess what is the top spending/performing age group? Women 45-54. The CTR and conversion rate on women 45-54 on TikTok is nearly double the 18-24 segment. 🤯
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And this isn’t even my first Twitter account 🥲 remember the good days on here?! #MyTwitterAnniversary
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Expanded on this thought — that content is becoming more important than creators, similar to the way streaming contributed to songs > artists — in a new blog post today 👀⬇️ midiaresearch.com/blog/what-…
Replying to @tatianacirisano
2. Perhaps dangerously, content is becoming more important than its creator. Even with a viral TikTok video, it’s a struggle to get viewers to convert to followers, because following people isn’t the point. Reminds me of how streaming has contributed to making songs > artists
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