@ClarifyingBrand

A strategic brand marketing and communications agency that helps you tell your brand story with simplicity and clarity.

 Ottawa Ontario Canada
brandclarity.ca
Joined July 2014
  • Tweets449
  • Following254
  • Followers138
48Media
Happy Holidays from Brand Clarity.
This free online support group aims to promote well-being and connection among caregivers. Next week's session delves into caregiving during the holidays. To sign up or learn more visit: ow.ly/eCIj50CAFkM
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The Kiwanis Club of Ottawa has been working hard to pivot the Holiday Hamper Program due to COVID-19 restrictions. Sadly, this year will include local business owners and their families who have fallen on hard times. Find out how you can help here: buff.ly/2W0HACJ
The Kiwanis Club of Ottawa has been instrumental in ensuring that our community's most vulnerable have food on their table over the holiday season. Make a difference today by sponsoring a Holiday Hamper! Find out how you can help here: buff.ly/3404PB4 #kidsneedKiwanis
There is a fallacy that marketing and finance are separate disciplines. In reality, they are closely linked. brandingstrategyinsider.com/…
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The need for purpose is more pressing now than ever. Here's how to take corporate purpose from words on a page to facts on the ground: mck.co/2N9Sjqa

Embedding purpose: fewer slogans, more action

If you had gone to sleep in 1981 and woken up last week, the latest statement from the Business Roundtable, an influential association of US CEOs, on the purpose of the corporation would not surprise...

mckinsey.com
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People want their jobs to contribute to society and create meaningful work, but only a fraction of companies' purpose statements focus on these aims. Now is the time to close the gap between purpose and action in your organization: mck.co/3dbYftg
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The question: in this rapidly changing environment, how can organizations respond with urgency, without traditional governance slowing things down, yet keep some level of coordination across teams and activities.

Creating a network of teams

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#testingtimes from Ottawa. Morning ritual with my JRT and hoping for a return of the #iabcconference in Chicago at a later date.
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Brand Clarity retweeted
Strategy@StrategyOnline7 Apr 2020
View from the C-Suite: BMO's corporate purpose has unexpectedly served as a guide through the pandemic bruni.co/2Xijy7W

View from the C-Suite: BMO’s approach to COVID-19

The bank's corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

strategyonline.ca
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Brand Clarity retweeted
Jim Watson@JimWatsonOttawa1 Apr 2020
During these difficult times, our most vulnerable #ottawa residents need our support. Today I spoke with @harleyf & @OttawaFoodBank CEO @MichaelMaidment about how we can help. Harley has agreed to donate $1—up to $10k— to @OttawaFoodBank for every RT this gets!
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Amazing resource for strategic advisors and those responsible for organizational leadership.
CMOInsider@CMOInsider31 Dec 2019
30 articles featuring the most important concepts in brand management. brandingstrategyinsider.com/…

30 Must Read Articles On Brand Management - Branding Strategy Insider

As we look ahead to a new year and a new decade we can be optimistic knowing that we have more wisdom in our possession to navigate the challenges and 30 articles featuring the most important...

brandingstrategyinsider.com
Brand Clarity retweeted
Inc.
@Inc14 Dec 2019
Warren Buffett Says It's Communication Skills That Separate Successful People From Everyone Else on.inc.com/UpmplxG

Warren Buffett Says If You Can't Master This Skill, 'It's Like Winking at a Girl in the Dark--Not...

Buffett says that learning this skill "changed his life."

inc.com
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CBC Project Give 2019 | CBC News cbc.ca/news/canada/ottawa/co…

Thank you for supporting Project Give and the Ottawa Food Bank | CBC News

CBC Ottawa's Project Give raised a record breaking $200,477.26 in support of the Ottawa Food Bank.

cbc.ca
Forward-thinking organizations are starting to combine HR and marketing together when it comes to brand strategy and management. Read our latest blog. @ClarifyingBrand #employerbranding #brandidentity #CompanyCulture buff.ly/2PcTGGJ
HR Departments Need to Start Thinking Like Marketing Departments. Forward-thinking organizations are starting to combine HR and marketing together when it comes to brand strategy and management. Read our latest blog. It is not as difficult as it appears. buff.ly/2BwO0iM
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Don't come out of a recession at a disadvantage. Consider it an opportunity and come out stronger on the other side.buff.ly/2mIaWHq #MarketingStrategy #Marketing
6 Recession Strategies for B2B Brands

ALT 6 Recession Strategies for B2B Brands

Thanks @AnnFuller for the retweet.
Corien Kershey@CorienKershey2 Oct 2019
Just published a new piece that looks at how the answers to these five questions will reveal why your B2B brand is not as strong as it once was. Or validate why it endures as a strong brand. brandingstrategyinsider.com/… @ClarifyingBrand #brandstrategy #internalbranding
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A recession is a good time to take stock and plan for greater strategic value delivery. buff.ly/2lp6DAy #brandstrategy #brand
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As humans, we're hardwired to love great stories. You need to tell a great story to sell your brand. @clarifyingbrand #brand #branding #storytelling brandclarity.ca/why-you-need…
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