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Boise, ID
Joined May 2014
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Build the funnel before you build the product.
If nobody clicks "buy", you just saved yourself 6 months 🤷♂️
Things that look like marketing problems but are really offer problems 🤭
- "Ads don’t work for my audience"
- “People show up to my webinar, but I still don’t have sales”
- Everyone says "I'll think about it"
- “I've redesigned my funnel 4 times”
An order bump works when it's:
- Cheaper than the main offer
- Obviously related to it
- One click. No new page.
Take one look at the last order bump you created. Anything you want to change?
“You had me at checkout… then you said goodbye.” - Your Black Friday buyer
You spent weeks getting that buyer to your Black Friday page. They paid $47, got a “Thanks for your order!” and closed the tab, card still in hand and ready to say yes again. But there was nothing to say yes to.
An order bump at checkout, a one-click upsell after purchase and one more offer on the thank-you page could’ve turned that single $47 sale into a $188 order.
Your Black Friday funnel needs those extra steps before the traffic arrives.
Don’t say goodbye at checkout.
This is the 3-second test for any funnel page you want to convert.
Look only at what shows before you scroll.
Can a stranger tell:
1. Who it's for
2. What they get
3. What to click
If the answer isn’t yes to all 3? That’s your next fix.
Here’s a quick way we use to tell what the problem is:
No clicks = the hook (the ad)
Clicks but no opt-ins = the story
Opt-ins but no sales = the offer
If your Facebook ads aren't converting, don't be too quick to conclude that Facebook ads don't work.
Sometimes, the problem is your offer.
Sometimes, it's your landing page or sales page.
Sometimes, it's who you're targeting with what you say in the ads.
Sometimes, it's your entire sales funnel
Facebook might not be your problem. Learn to diagnose before you abandon a working strategy
Russell's thousand were potato-gun fans.
Funnel Hackers, who are yours? Reply with your niche!
Before.
Put up a simple page that describes the offer and see if anyone raises their hand.
It's the fastest way to find out if people want it before you spend months building. Just be upfront that it's a pre-sale.
Congrats, Will!
Going from $1M to $3M a month with no extra ad spend is such a huge win.
There are so many possibilities with AI right now, and this is just the start.
We should really create a dictionary for Funnel Hackers 🤔
Reply with this emoji ‘😏’ if we’re speaking your language.
Want to best performance for your Black Friday emails? Listen to this ⬇️
Your loyal customer and a lead who signed up yesterday shouldn't get the same Black Friday email.
So you need to segment your list and add tags before your Black Friday campaign goes out.
Here’s how to do it in one afternoon and four Claude prompts 👇🏻
Group 4: Your new leads who need a first yes
Use this prompt ⬇️
"Find contacts with no orders and tag them 'Lead'"
Now when your holiday campaign goes out:
→ Your 3-time customer gets an offer that builds on what they already own
→ Your new lead gets an easy first purchase
→ Your almost-buyers get the upsell they skipped
→ Last year's holiday buyers hear from you first
It’s the same campaign, with each email going to the people it was written for.
