Dusty May says the quickest way to destroy a team is by competing against the people in your own locker room “There was never any envy. There was never jealousy. These guys were each other’s biggest fans.” “That’s one thing we want to bring here. We want to be each other’s biggest fans. And each other’s promoters.” “It creates a really healthy environment when we’re not competing against the guys we’re in the locker room with. We’re competing together against everyone else.”

Sam Presti defines the real goal of leadership “In this job as a leader, what you want to do is build teams that you wish you could have been a part of.” “We talk about our seasons as chapters. In order to best understand your story, you need to see it horizontally, not vertically.” “Every year, our goal is to repeat a process—not chase an outcome. The process is to position our team and organization so that, if we are fortunate enough to have things break our way, we can achieve ultimate success.” “What makes great teams lasting isn’t that they defeated their opponents. It’s that they also defeated the circumstances that stood in their way during their journey.” “We have a chance to be a team that makes our mark over time. But we will not make our singular mark every single time.” “That’s just not how this works. NBA history tells us there are no final victories.”

Golden State @Warriors Coach Steve Kerr has best the blueprint for starting to culture build at ground zero: ❓ Culture isn't a slogan it's self-awareness. Before a team can answer “Who are we?”, its leaders need to answer that question, and behave accordingly. 💒 Choose a few values worth operationalizing. When Coach Kerr was hired by Golden State he chose: -Competitiveness -Compassion -Joy - Mindfulness And then designed the environment to make them visible: Hired people who we're competitive in nature 🔥, built systems that show people they matter ❤️, planned practices that energized and infused joy 😁🎶, and paid attention to HOW the work gets done 🤔, not just whether it gets done. 🧭 Identity is a decision-making filter. When your values are clear, every hire, habit, and hard conversation can be measured against the same question: “Does this move align with who we say we are?” ✅ or 🚫 = clear direction on next step.