Sophie (@ColeyBird) header
Sophie (@ColeyBird) profile picture

Head of AI & Strategy at @Propellernet 💡 & Villan 🦁. All views mine.

Brighton
Joined February 2009
Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)Photo by Sophie (@ColeyBird)
Here's some of the content we've been working on for @searchlistening: a guide to mastering answerthepublic.com. Excited to see it live! Download a (free!) copy via academy.searchlistening.com where there's lots more to check out #answerthepublic #searchlistening #customerinsight
Get the most out of @answerthepublic with this handy infographic - from the different insights each branch of the wheel provides to the best seed terms to use, you'll be an expert in no time! #searchlistening #contentplanning #keywordresearch
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Incredible night at Villa Park 🤩 Much more dramatic than I’d have liked, mind… Huge thanks to the fans around us and the Villa medical staff who looked after my dad who fell ill - pleased to report he’s fine now and we got to watch the second half of the game #AVFC #utv #vtid
A special night at Villa Park... once again 😮‍💨
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HERO 💜💙
Oliver George Arthur Watkins.
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What a goal. What a moment. Unbelievable, Ollie Watkins! ❤️
OH MY GOODNESS GRACIOUS ME. OLLIEEEE WATKINSSSSSS! 🤩
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Getting back into #searchlistening analysis recently saw me dig into Met Gala looks - but back in the day we analysed searches around lockdowns and vaccines. Yesterday's news opens a door for monitoring & analysis around the election - we'll be updating our tracker daily...
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TL;DR - we use it plenty to drive efficiency and help with planning, but never for end-to-end content creation and we'll always advise clients similarly. That's despite Google's record of sometimes saying one thing and doing another in terms of what it rewards in the SERPs.
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🥹
ASTON VILLA WILL PLAY IN THE 2024/25 UEFA CHAMPIONS LEAGUE! 😍
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Hate to be that person but come onnnn @SkySports - Villa are (and have been for most of the season) top 6. Where’s our red dot?! #AVFC
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Really excited to be hiring for a content role at @Propellernet - it’s a rare occurrence! Job spec here: propellernet.co.uk/who-we-ar… Give me a shout if you’re interested or know anyone who fits the bill…
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Well this is verrrrry end of term vibes and a lot of nerdy fun
Look for 25 of the most-searched people, places and things of all time, hidden in our Most Searched Playground. Play now → goo.gle/3GQDyEr #YearInSearch
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History is made.
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Once again… dreamland. Unai Emery is an absolute hero and I can’t believe what we’re seeing #UTV 💜🩵
WELCOME TO VILLA PARK.
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Just updated this so that it works again. If you've not tried it before: give it a go, it's fun! If you have: sorry for lying about it being fun.
A reminder that Hidden Keywords remains one of the most challenging + fun technical SEO games ever published Started playing again last night Not sure if it's still solvable, but highly addictive! hiddenkeywords.com/ via @Propellernet
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Feel like I’m in dreamland… insane. Not just a win; we played them off the pitch tonight. UP THE VILLAAAAAAA!!!! 💜🩵 #utv
WELCOME TO VILLA PARK.
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I JUST DON'T THINK YOU UNDERSTAND
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Oooh... starting to see Perspectives in UK SERPs. Seemingly only for trending/news-y queries so far and not populated by influencer/UGC to the extent I'd expected... yet! Can't trigger it for anything 'how to' or recommendation-based yet either. Interesting nonetheless... #seo
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A less ents-focused example too - but still seemingly always showing under a news block
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Yesss team 👏🏽
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