I wore a camera that took a photo every 30 seconds.
So did Josh Baer. His almost never came off.
I backed Memoto on Kickstarter in 2012, along with 2,870 other people, and clipped mine on when it arrived at the end of 2013. The pitch was one sentence: an impeccable photographic memory.
Josh wore his through every meeting at Capital Factory. I loved that about him. He wasn't collecting a gadget. He was betting that memory itself could be engineered.
In September 2016 the company dissolved and the cloud died with it. The clip still worked, it just had nowhere to put what it saw. My photos are gone. The company that promised me a perfect memory left exactly two emails in my archive, both about shipping.
We lost Josh in June. What I still have of him lives on no server anywhere. A guy with a camera on his shirt, certain the future was worth recording.
That's why I build on data I actually own now. Twenty years of my own email, and the relationships underneath it. Nobody can dissolve that.
Every AI wearable shipping in 2026 makes the same promise on somebody else's cloud. When the invoices stop clearing, what happens to your memory?
Doesn’t every company need to have at least one person thinking and writing/publishing like this?
openai.com/index/introducing…
Have you used instagram for recruiting?
We tried IG & 10 other ways to find an agentic marketing leader. Hundreds of applications and 0 succeeded.
Eight channels. Zero hires.
Then an employee mentioned somebody they knew, made one direct connection, and that's our new hire.
The tactic that has worked for centuries outperformed every Job board/Message board/AI/Agent approach.
Although... the best candidate I met all year had installed an agent framework on her own machine before we asked her anything. On the call she stood up three servers, pointed them at our competitors, rebuilt one of our campaigns and showed me the result in 30 minutes. We weren't able to recruit her even though I offered the job on the spot.
I want to run my own calls the way she ran that one.
Have you used better recruiting techniques I could learn from?
United We Transform Agenda Grader is launching on Tiny Startups on Monday, October 12, 2026 — sign up to be notified! 🚀 tinystartups.com/startup/uni…
While this is true (and I love it) Almost no large and very few small companies are actually living this. (Treating leaders of divisions in big companies as founders…)
@NFX nfx.com/post/next-mental-sta…
My daughter asked me the capital of Montana. I reached for my phone before my brain did. That was the moment I realized my kids and I are running on completely different operating systems. A thread on what that really looks like.
The tools got worse the day she grew up. We handed her a phone that talks back, then sat her in front of software from before she was born.
I asked for an introduction 49 times in 21 years. I made one 2,383 times. That's a 48.6-to-1 give-to-ask ratio, and I didn't know it until my agents read my own data back to me. A thread on what twenty years of giving first really does.
The math says the opposite works. Give 48 times for each ask, mean it each time, and the network compounds in ways you can't plan.






