We’re building this OC community Brick by Brick

This type of access and projection / realized revenue per email push is partially why im stoked to be back at CTC Just sooo much access to campaigns, niches, brands tests that it's impossible not to find stuff that works universally.

Here's a change no one saw coming... I've always had a working thesis since I started in this game 11 years ago: to be useful and respected in a space that I care deeply about. It started off in The Facebook Ad Buyers Group with Tim Burd, then I joined forces with Taylor Holiday at CTC. I spent just under 3 years there to kick off my career and learn as much as I possibly could before I went out on my own. Over that time, 8 years passed and I started a handful of businesses that have impacted a lot of lives and continues to impact many lives. Agencies, events, brands all while I was able to stack skills and value along the way. I was able to find incredible teams to build with, start awesome projects, finish awesome projects, and meet many new business owners that I still get to talk to and consider friends today. Four the last four years, as I transitioned away from the day-to-day of Structured, I had the opportunity to start building one of the most incredible direct-to-consumer brands at BREZ. What started as an advisory and a check turned into full-blown direct-to-consumer all hands on deck rocketship, I’m talking 0-$100mm kind of rocketship. Dealing with regulation, inventory, paid media, subscription, retention, and now a major retail expansion program, all condensed into a 2.5-year period. Was absolutely incredible and continues to be growing with a more sustained approach now. I would consider myself S-tier in growth and marketing and incredibly comfortable with difficult decisions and being wrong isn’t something I’m afraid of. From people management to program management. I’m just down for it all, I thrive in it, I enjoy it, and look forward to the stress, but I realize running an agency doesn't prepare you to run a brand. Orange County is actually a pretty decent hot bed for DTC talent but most of this is concentrated into an area I left 7 years ago, Common Thread Collective, So after last year when I got a random text from Tay asking if I wanted to sub in for a Hyrox event that I never did before in Vegas on a 3 week notice. I didn’t even check my calendar, I just said yes and went for it. We did OK, but he carried me the entire time lol. We’ve been training, talking and preparing ever since for the Anaheim Hyrox coming in the next 90 days. Of course, I was talking to @TaylorHoliday about BREZ, marketing, and growth. I was able to see under the hood of some of the programs, reports, brands, and processes he's been able to deploy since I used to be there. As someone who gets to talk to 15 to 20 different brands and agencies every week, it's pretty eye-opening to see the type of content, team, tech, and partners they have access to. So I floated the idea of potentially joining in to see if there is room for another brand builder, operator, and partner. To my pleasant surprise, Taylor said there was. Here's to day one of V2 of joining the team at Common Threat Collective to continue building the future of direct-to-consumer brands with retention, sound fundamentals, and tech to enable that growth. I truly believe this is the future, and I'm excited to build with the incredible team here in the OC and abroad.