A PR & marketing agency. We believe building successful brands & making a positive impact is not mutually exclusive. Tweets by @whitneydailey

Boston, MA
Joined March 2009
Join us on Wednesday, July 29 & Aug. 5 for our second Purpose Summit: The Era of Stakeholder-centered Business, which will dive into the evolving mandate for business today. Stay tuned for full session details later this week and read up on our event here: bit.ly/2CWdj1t
Today, we're launching Wave IV of the Porter Novelli COVID-19 Tracker – a benchmark study examining expectations of business and leadership during #COVID19. For our newest insights, view our Wave IV infographic here bit.ly/2WWG6e9
4
6
Today, we're launching Wave III of the Porter Novelli COVID-19 Tracker – a benchmark study examining expectations of companies during #COVID19. We hope it serves as a beacon for business & plan ahead for the unprecedented. Download our full report here: bit.ly/3bfw1Nd.
2
4
5
Tune into the final day of our #PNPurposeSummit tomorrow starting at 10:00 a.m. ET. Our six sessions will feature insights from brands, such as @Prudential, @WMBtweets, @usbank and @ADCOLOR, among others. Find our full lineup & register here: bit.ly/3baE9OV.
3
2
Commencing the final day of our #PNPurposeSummit this morning at 10 a.m. ET with a session with @Prudential, @usbank, and our own Margaret-Ann Cole, EVP & Global Talent Lead. Register here for this session: bit.ly/2WH2jvr.
2
2
Beginning the #PNPurposeSummit with CEO David Bentley discussing the tipping point for 'Good' business. Join for the rest of our first day here: bit.ly/2Ww26Lk.
3
4
Introducing our inaugural COVID-19 Tracker, providing you and your team with Purpose-driven insights to guide your company and community response amidst the #COVID19 crisis. For all insights, dive into our full report here: bit.ly/2Vahrld.
2
6
2
12
Our next #WishIKnewAt22 perspective is from Anna Okula, VP of Health & Purpose in our Atlanta office. #WomensHistoryMonth
3
2
6
Moving on to the Best Campaign in Europe (outside UK) shortlist for the #PRWeekGlobalAwards: @emanatepr_de @KetchumPR @porternovelli @redprnews @WeberShandwick
2
2
If you're at the @UnitedWay Shared Purpose Forum this morning, we hope you're able to catch our own Whitney Dailey, VP of Marketing/Research & Insights, and Andrea List, Analytics Manager, discussing if, when and how a brand should take a stand. #Purpose #PNProud
2
2
Whether you’re a football fan or just watched for the commercials, the #SuperBowl is a culmination of the year’s best in both football and advertising. Here’s a round-up of ads that caught our eye, highlighting both #purpose and #sustainability: bit.ly/36Ti7Ow.
At a recent @porternovelli-hosted event in New York, "Progress with a Purpose," industry leaders spoke of how various stakeholders are helping brands see how purpose helps them profit on multiple levels. bit.ly/2uH3Ren #partnercontent #purpose
3
2
Hailey Thompson, a VP in our L.A. office, shares that consumers increasingly continue to research the brands they engage with. For added insight into this and other #2020trends she identifies, visit her article here: bit.ly/36e8IRr.
Yesterday, Porter Novelli received recognition as a '#BestPlacetoWork 2019, Large Agency' by @PRWeekUS! Our team couldn't be more excited by this honor, and we look forward to an even greater 2020. bit.ly/2ZXrECA #PNProud #PN1forAll
We believe that a better future can be found through young leaders, so we partner with #Lead2030, the world’s largest prize for young leaders making an impact on the #SDGs. Apply now by visiting this link: lead2030.com/new-challenges.
❗️Only 3 DAYS left to apply for #Lead2030❗️ Do you have an initiative that addresses the #SDGs? Apply now for the world's biggest prize fund for #youngleaders impacting the SDGs🌍 You could WIN $50,000 & executive mentorship👉 bit.ly/341kZZf
6
15
#EmployeeActivism gained traction in 2018 and is now embedded in the purview of corporate responsibility. Especially in moments like Wayfair's employee protest of furniture sold to detention centers holding migrant children, we know values are no longer checked at the door.
2
4
#GenerationZ came on the scene en force in 2019, building a movement of their own. Many of them are becoming household names (i.e. @GretaThunberg), and 87% are inspired when they see their peers taking stands on issues, especially in today's socio-political climate.
1
3
We’d be hard pressed to find a company that hasn’t made a major plastics commitment in 2019. And many companies are getting creative in solving for #plastic waste, such as: @Tesco, testing a plastic-free produce aisle and @Corona, accepting trash plastic as payment for beer.
2
2
While diversity and inclusion has been gaining importance for many years, 2019 marked the year #equity gained a seat at the table. Equity represents fair access and advancement for all people, while also striving to eliminate barriers to the full participation of some groups.
1
1
Consumers in the US and UK are demanding #sustainability from clothing retailers (52%), and they are taking action: @Zara committed to 100% sustainable fabrics by 2025, @UrbanOutfitters made a clothing rental subscription & @Nordstrom listed a #sustainablestyle category online.
1
2