Connection Engine develops digital marketing technologies to help companies understand and reach their most valuable customers. From insights to action.
Boulder, CO
Joined July 2011
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Why are my digital A/B test results flat? lnkd.in/e9zfwEU
Snap Inc. has signed a deal with Oracle Data Cloud that will help marketers use data from offline purchases to targe…lnkd.in/e5nSJ5T
Oracle’s Data Cloud Provides Retailers Crucial Insight to Create Precisely Targeted Marketing Campaigns lnkd.in/ekmeTcX
Visa's Data Tie-up With Oracle Open to All Visa Merchants lnkd.in/e2YXY7G
Here’s What Oracle’s Cooking Up After The Crosswise Acquisition (It’s All About The Data Science) lnkd.in/exfAtAv
New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study) lnkd.in/eEQ5JYd
Pearls of wisdom from Robin Opie on how to evaluate the impact of your online advertising campaigns. lnkd.in/ehe--KT
Old-school boy Oracle gets social with … Snapchat? lnkd.in/e5Caha2
Oracle : and Snapchat Measure Impact of Snap Ads on Sales in Stores | 4-Traders lnkd.in/eGcipWN
Oracle Data Cloud powers Pinterest, goes mobile lnkd.in/e8Y5Ejd
Accuracy question has largely been ignored with data onboarding. It needs equal scrutiny in balance with reach. lnkd.in/ehpZHVJ
Good insights from John Dempsey on a topic that most of the industry tries to over simplify. lnkd.in/eSSjyc9
YouTube Begins Tracking Offline Sales Impact For TrueView Video Ads lnkd.in/e7sSupX
"100 million daily actives and that 63% of smartphone owners in the US between 13 and 34 are Snapchatters." Impres…lnkd.in/eCwJCxb