Stephen McLoughney

It takes a while. But when you just stop caring what other people think about your content, you'll just get better at it.

I'm constantly taking notes for content. Even when i'm driving around. I talk to Siri and tell her to take notes of things I see in the wild while I'm driving.

Feeling stuck? > go outside > touch grass > lift something heavy Then come back and try again.

Spent the weekend in Liverpool. Been a life long fan but I’ve never actually gone to a game until now. Unbelievable really. Absolutely 10/10 experience. Already looking at what game to go back to. Liverpool is a boss city. Up the reds.

Struggling for new content? Scroll back through your old stuff. Pick something that did well. > copy it > delete it > rearrange it > post it

8 seconds. That's how long the average human attention span is. Hook your audience quickly.

Remarkable marketing

I listen to music doing everything. Bicep - Glue sends me into a trance like nothing else, absolute choooon.

This is how it be

Content is the new sales.

At what point do we just reply "bot?" when someone replies to one of your posts that's clearly ai? Imagine we called out every ai reply with that. We'd cleanse the timeline ourselves, let's do it.

Twitter is wild. I comment on strangers post every day. Imagine walking up to a stranger in real life and just making a comment to them about what they're saying. I love it here.

There's nothing wrong with walking away from a deal. Not everyone suits each other, and that's okay. Just shake hands and move on.

I just scheduled 10 days worth of posts without ai. There are zero excuses to not post on your TL.

There's an old saying. Turnover is vanity, profit is sanity. It means anyone call see cheap but not everyone can make a profit. If you see someone selling the same services as you for half the price, don't sweat it and don't drop your price. Those people are stupid. In the end their business will fold. You have to make a fair profit for your work to run a business long term. Low ballers will stay in the low ball market.

I have over 12 years experience in sales. Speed is the single most important skill you could have. I guarantee you someone less qualified than you is winning a jobs/contracts/deals etc just because they're quicker than you. And it's not necessarily even down to completing the job quicker. It could something as simple as responding to an email lightning fast. The way the world is today, people have less time, they don't want to wait for answers. Speed wins.

The gen z stare is insane. I was in a shop yesterday buying a new hoodie. Some gen z serving me at the till. Me: "Hi, how are you?" She stands there staring at me deadpan and says "Do you want a bag for 15c?" Me: "Yes please" Gen z: "That'll be €110" No please, no thank you, nothing. These kids have absolutely zero social skills. Their heads are completely fried from years of doomscrolling TikTok.