Heather C. Orr 👩🏻‍💻💎 (@Copytrigger) header
Heather C. Orr 👩🏻‍💻💎 (@Copytrigger) profile picture

Heather C. Orr 👩🏻‍💻💎

@Copytrigger

Messaging Strategist & Founder @Copytrigger SaaS • Health • Fintech • Regulated Brands 💬 Words That Move People 💻 Trusted by Dropbox • SelectQuote • Seagate

 SoCal 🌴 / ABQ
copytrigger.com/contact
Joined April 2009
  • Tweets6.2K
  • Following2.5K
  • Followers2.2K
1.1KMedia
Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)Photo by Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)
Copywriting Agency: What Clients Want and Rarely Get copywritercollective.com/cop…
Copywriting Agency: What Clients Want and Rarely Get

Copywriting Agency: What Clients Want and Rarely Get

What makes a copywriting agency worth it? Clients value challenge most, but fewer than half get it. What the research says, and how to choose.

copywritercollective.com
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Heather C. Orr 👩🏻‍💻💎 retweeted
Marc Köhlbrugge (@marckohlbrugge) profile picture
Marc Köhlbrugge
@marckohlbruggeOct 28
Really cool to see some innovation in this space Me and my friends tried to make this type of social e-reading product back in late 2000s, but it was impossible back then due to licensing restrictions and many publishers still being scared of ebooks and piracy Seems like now might be the time Hope they build an e-ink reader next and compete head on with Amazon who’s been sitting on their ass enjoying their monopoly for too long
Readwise (@readwise) profile pictureReadwise
@readwiseOct 28
Introducing Readwise Books. Our third product. Buy, read, and track all your books in one beautiful place. And so much more. Invite-only beta is live at readwise.io/books (readwise subscribers have access now)
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Fall 26 Edition shopify.com/editions/fall202…
Shopify Editions | Fall '26

Shopify Editions | Fall '26

Fast-track growth with the platform trusted by shoppers, connected to the newest AI channels, and picked by businesses to get ahead. 150+ updates. Next-level network effects.

shopify.com
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SwarmWorld: MIT's Proof That AI Agents Coordinate Without Talking (SwarmWorld MIT Study — AI Agents Coordinate Silently (2026) | explainx.ai Blog) #AIAgents explainx.ai/blog/swarmworld-…
Image from Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)
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When AI summarizes health data, small errors become big risks | MarTech #HealthcareAI martech.org/when-ai-summariz…
When AI summarizes health data, small errors become big risks | MarTech

When AI summarizes health data, small errors become big risks | MarTech

A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond.

martech.org
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Legendary Heats Up Bid to Nab Lionsgate hollywoodreporter.com/busine…
Legendary Heats Up Bid to Nab Lionsgate

Legendary Heats Up Bid to Nab Lionsgate

Hollywood's favorite M&A target that never seems to get snapped up has a reported offer.

hollywoodreporter.com
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The EU AI Act didn’t ban AI content. It made human review count. | MarketFully #Aicontent #RegulatoryCompliance marketfully.ac-page.com/A50E…
The EU AI Act didn’t ban AI content. It made human review count.

The EU AI Act didn’t ban AI content. It made human review count.

A short, plain-language guide to how we understand Article 50, for marketing teams that do business in the EU. Get the free guide.

marketfully.ac-page.com
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Digital United is hiring a Digital Marketing #Copywriter, Contract digitalunitedllc.applytojob.… via @JazzDotCo
Digital Marketing Copywriter, Contract - Digital United - Career Page

Digital Marketing Copywriter, Contract - Digital United - Career Page

Apply to Digital Marketing Copywriter, Contract at Digital United in Remote.

digitalunitedllc.applytojob.com
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Your Sales Script Is Showing: When Persuasion Gets in the Way of Trust copytrigger.com/sales-script…
Your Sales Script Is Showing: When Persuasion Gets in the Way of Trust

Your Sales Script Is Showing: When Persuasion Gets in the Way of Trust

When does persuasion become pressure? Learn how sales scripts, misplaced authority, and assumptions undermine trust in marketing.

copytrigger.com
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100 #AI Visibility Audits via Orbit Media linkedin.com/pulse/we-audite…
We Audited 100 AI Visibility Audits. Here’s What They Miss.

We Audited 100 AI Visibility Audits. Here’s What They Miss.

🔴 Suddenly, AI visibility audits are everywhere..

linkedin.com
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What Is Traceability? thecontentwrangler.com/p/wha…
What Is Traceability?

What Is Traceability?

What separates documentation you can defend from documentation you can only hope is right

thecontentwrangler.com
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Email Automation Workflows: 10 Must-Have E-commerce Flows darkroomagency.com/observato…
Email Automation Workflows: 10 Must-Have E-commerce Flows

Email Automation Workflows: 10 Must-Have E-commerce Flows

Email automation workflows for e-commerce: the 10 email flows every brand needs, mapped to the lifecycle with trigger, timing and KPI, plus a journey map.

darkroomagency.com
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Replying to @sbyusuf_
❤️ this perspective! I was discussing something similar about messaging strategy and copy projects. It’s about understanding the business problem, the audience, and what the messaging needs to accomplish rather than word count. The value is in the strategy behind the execution.
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Replying to @MariaRu33675557 @UCLA
So… USC? 😂 #PayToPlay Just kidding, Trojans! I’m a Taurus and a UCLA alum. I couldn’t resist. ♉️🐻💙💛 (I had friends at USC, so don’t come for me! 🙏😅)
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Replying to @eleventysigma @NYCMayor
Pure projection 😂🤷🏻‍♀️✌🏼 #KarmaChameleon 🦎
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Glad to see investment in Watts Towers, but regarding the Bezos Earth Fund grant: What influence will donors have over future decisions? How will #Watts residents retain a voice after the Olympics? Cultural preservation deserves public transparency. instagram.com/reel/DeiGuYjkt…
Image from Heather C. Orr 👩🏻‍💻💎 (@Copytrigger)
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No Kings Instagram account suspended during protests meidasnews.com/news/zuckerbe…
Zuckerberg’s Meta Takes Down No Kings Instagram During Massive Protest Day

Zuckerberg’s Meta Takes Down No Kings Instagram During Massive Protest Day

The protest coalition says Meta suspended its Instagram account for 90 minutes at the height of nationwide demonstrations—and even after restoring the page, locked organizers out of posting. Meta...

meidasnews.com
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96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals searchenginejournal.com/a-pa…
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals

96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals

Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site's rankings at risk.

searchenginejournal.com
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B2B Copywriting Services: Write for the Person Who Must Defend It #B2Bcopy copywritercollective.com/b2b…
B2B Copywriting Services: Write for the Person Who Must Defend It

B2B Copywriting Services: Write for the Person Who Must Defend It

B2B copywriting services fail at the handover. After 20 years placing writers, here’s who the copy is really for: the person who defends it.

copywritercollective.com
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Gartner 2026 #CMO Spend Survey Finds CMOs Allocate 15.3% of #Marketing Budgets to AI, But Only 30% Are Ready to Scale AI Capabilities gartner.com/en/newsroom/pres…
Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing B

Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing B

The Gartner 2026 CMO Spend Survey is here! Learn more about the state of marketing budgets in 2026 here. #GartnerMKTG

gartner.com
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