📢 LIVESTREAM ALERT: October 22nd, 2026, at 3 PM CET Getting Nerdy with Topics Topics are one of Crystallize's quiet workhorses. They power how you classify products, build navigation, drive faceted search, and shape landing pages. In this livestream, we go deep on the new topic view: what changed, why we built it, and how it makes working with large topic maps faster and clearer. 🎬 Join the livestream and see it in action! ▶️ youtube.com/watch?v=ZiotmjWN… 🔷 linkedin.com/events/75189740…

At Product Content Europe, we caught up with some friends to talk about the challenges shaping commerce's future. A few things stood out: 🤖 AI is already influencing buying decisions. Customers are increasingly turning to AI for product research, not just Google. 📦 Product complexity is no joke. Managing tens of thousands of products means a single data mistake can cost millions. 🧩 Structure matters more than ever. Flexible, well-structured product data isn't just good for operations. It's the foundation for AI-powered commerce. 🔮 What's next? A future where AI doesn't just help people find products but increasingly makes decisions and purchases on their behalf. One thing is clear: the future of commerce starts with better product data. Great conversations, valuable perspectives, and plenty to think about. #ProductContentEurope #AICommerce #ProductData #ecommerce

What if your e-commerce platform adapted to your business, instead of the other way around? We built 14 AI-powered commerce demos to show what's possible. 👉 crystallize.com/blog/crystal… ✅ Sell complex products with 3D configurators. ✅ Personalize shopping experiences. ✅ Simplify B2B purchasing and procurement. ✅ Launch subscriptions, bookings, and rentals. ✅ Experiment and launch faster with AI. The real opportunity isn't just building stores faster. It's building commerce around your business model, not platform limitations. 14 stores. One flexible commerce foundation. #eCommerce #AICommerce

Who should manage product information in your business: marketing, product teams, or someone else? Ståle Eikeri, COO at @CrystallizeAPI , explains why Product Information Management (PIM) and structured product data are essential for modern eCommerce, how PIM ownership differs between B2B and B2C, and why the people closest to the buyer should take responsibility. Recorded at Product Content Europe. #PIM #ProductInformationManagement #eCommerce #Crystallize

UCP. MCP. AP2. ACP. Welcome to e-commerce's latest alphabet soup. 🍜 @Google , @OpenAI , @claudeai , @stripe , and others are busy defining how AI agents will shop for us. Different acronyms. Different approaches. One massive shift: Your next customer might never visit your website. And here's the catch: none of these protocols can fix bad product data. We've updated our Agentic Commerce guide to explain the protocols, the business opportunities, and what e-commerce teams should prepare for today. 👉 crystallize.com/blog/agentic… #AgenticCommerce #AICommerce #eCommerce #Crystallize

Your next revenue stream might not be another product. It might be time. ⏱️ Why sell only tires when you can sell installation, too? Why sell tools when you can also rent equipment? With Bookable Commerce in Crystallize, you can sell products, rentals, appointments, and services through one storefront, one cart, and one checkout. No disconnected booking platforms. No fragmented customer journeys. Just more ways to sell. We've published a new article explaining how it works, with real-world examples and a working demo. 👉 crystallize.com/blog/when-ti…

📢 LIVESTREAM ALERT: October 15th, 2026, at 3 PM CET From Product Data to 3D Configurator 🚀 Selling configurable products? Your customers deserve better than dropdown menus. Join us LIVE as we take apart a fully functional 3D kitchen configurator built with Crystallize. 🛠 Customize every component, material, and finish. 💰 Watch prices update in real time. 🧩 See how 3D models, product data, and pricing work together behind the scenes. From kitchens to any made-to-order product, discover how to turn complex configurations into seamless shopping experiences. 🎬 Join the livestream and see it in action! ▶️ youtube.com/watch?v=ysDg7l48… 🔷 linkedin.com/events/75161103…

Yesterday, we heard from the Product Content Europe hosts. Today, we're turning the microphone around. 🎤 @bardfarstad shared his take on the future of product content and commerce. PIM and commerce belong together, AI agents are becoming your next customers, and product stories shouldn't be held hostage by organizational silos. Oh, and always back up your database before an upgrade. That last one comes from painful experience. 😅 🎬 Watch it 👇 #ProductContentEurope #PIM #AgenticCommerce #Crystallize

We gave an AI agent access to our private codebase. What could possibly go wrong? 🤖 Meet Claudette, our internal AI engineer at @CrystallizeAPI She lives in @SlackHQ, investigates bugs, supports users, writes development plans, and prepares pull requests. In 90 days: 111 conversations, nearly 400 questions, and 38 development plans. The catch? No access to secrets. No unrestricted infrastructure access. No shipping code without human approval. Our CTO, @Plopix, explains how we built an AI agent that actually does useful work without handing it the keys to the kingdom. 👉 crystallize.com/blog/claudet… #AIAgents #ClaudeCode #Engineering