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Curt Johnson (@CurtJohnson284) profile picture

Curt Johnson

@CurtJohnson284

Creative Director with decades of experience creating emotionally engaging brand stories. Deutsch | RPA | Ammirati & Puris

 Los Angeles, CA
linkedin.com/in/curt-johnson-creative
Joined April 2013
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Well, that was a #headspinner.
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Well, that was a #headspinner.
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my #arms feel like...
The Beautiful Patterns in Nature Cactaceas, México Photo: Hugo Tejjada
Image from 𝐓𝐡𝐞 𝐅𝐚𝐛𝐮𝐥𝐨𝐮𝐬 𝐖𝐞𝐢𝐫𝐝 𝐓𝐫𝐨𝐭𝐭𝐞𝐫s (@FabulousWeird)
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Curt Johnson retweeted
jakobdean (@jakobdean) profile picture
jakobdean@jakobdean6 Oct 2021
If you're in advertising, this is for you. youtu.be/XfR4aOr5wCA
This Job Can Break You If You Let It.

This Job Can Break You If You Let It.

An important message for anyone who needs a reminder to take a brea...

youtube.com
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My latest pro-bono-passion-project is live. A web design for untiltherearenine.com. The mission: to eliminate “reluctance to ask/negotiate” as a reason for gender pay and promotion inequity. #women #womeninbusiness #payequity #equalpay #untiltherearenine #network #webdesign
Curt Johnson retweeted
Ashley (@carbsley) profile picture
Ashley@carbsley9 Dec 2020
who else did this growing up
Image from Ashley (@carbsley)
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Saying the words, "that'll never happen," pretty much guarantees it'll definitely happen. And that's a good thing. curtjohnsoncreative.com/blog…
That’ll never definitely happen. — Curt Johnson Creative Portfolio

That’ll never definitely happen. — Curt Johnson Creative Portfolio

        I walked out of the Creative Director’s office dejected and demoralized. We had shown Tom some work for Wild Turkey. He liked some of it. That was good. Apparently, he had been working on...

curtjohnsoncreative.com
Who a Creative Director is really accountable to. curtjohnsoncreative.com/blog… – at Manhattan, NY
Who a Creative Director is really accountable to. — Curt Johnson Creative Portfolio

Who a Creative Director is really accountable to. — Curt Johnson Creative Portfolio

Hmmm, how do I say this nicely I thought.  “I have to caution you,” I said, “I think incorporating the comments verbatim will lead us to a place where the work won’t be as strong as we all want it to...

curtjohnsoncreative.com
The first rule of effective mentoring. curtjohnsoncreative.com/blog… – at Manhattan, NY
The first rule of effective mentoring. — Curt Johnson Creative Portfolio

The first rule of effective mentoring. — Curt Johnson Creative Portfolio

“Welcome to Fort Awesome,” I said. A big smile came across the young art director’s face. I was so happy for him and the fact that he had come up with such an inventive solution to the digital banner...

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Trust can be scary. curtjohnsoncreative.com/blog… – at Manhattan, NY

Trust can be scary. — Curt Johnson Creative Portfolio

The client’s hand hovered over our recommended idea. It was the fourth time we brought this particular storyboard back for consideration. Our Blue Cross client had a unique habit when evaluating...

curtjohnsoncreative.com
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No matter the client, the same item is at the top of all of their wish-lists. curtjohnsoncreative.com/blog…
The item at the top of every client's wish-list. — Curt Johnson Creative Portfolio

The item at the top of every client's wish-list. — Curt Johnson Creative Portfolio

“Hmmm, I’m not sure, tell me why you like that one,” the client asked. She seemed uneasy with our recommended campaign. I believed we had a special solution and I truly loved what we had done. We...

curtjohnsoncreative.com
Awesome image combinations. Details matter. – at Los Angeles, CA
Muse by Clios (@MusebyClio) profile pictureMuse by Clios
@MusebyClio30 Jul 2020
.@Nike's new ad is an editing marvel, and maybe the best Covid spot yet: bit.ly/3g9Kc9M
Image from Muse by Clios (@MusebyClio)
How to speak New York curtjohnsoncreative.com/blog… – at Manhattan, NY
How to speak New York — Curt Johnson Creative Portfolio

How to speak New York — Curt Johnson Creative Portfolio

The client’s critique of our work was laced with profanity and insults. It seemed to go on forever. I was mortified and thought we had failed. I had just moved from Minneapolis to Manhattan to work...

curtjohnsoncreative.com
One of the saddest graphs in advertising. It's a shame how much great creative work dies in google slides.
Image from Julian Cole - Strategy Tips (@juliancole)
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How to empower people to solve problems. curtjohnsoncreative.com/blog… – at Manhattan, NY
How to empower people to solve problems. — Curt Johnson Creative Portfolio

How to empower people to solve problems. — Curt Johnson Creative Portfolio

A knock on the door, then you hear, “hey, do you have a minute?” Those six words are often a journey into the unknown when said in a Creative Director’s office. The conversation that ensues could be...

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Introducing a completely redesigned #portfolio site. Have a look. curtjohnsoncreative.com/
Image from Curt Johnson (@CurtJohnson284)
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What Confidence Looks Like. curtjohnsoncreative.com/blog… – at Manhattan, NY
What confidence looks like. — Curt Johnson Creative Portfolio

What confidence looks like. — Curt Johnson Creative Portfolio

I ran from the car into the building and burst through the conference room door. “I have seven minutes,” I screamed. I was terribly late to a meeting with the head Honda client thanks to “The 405,”...

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How to persuade a client. Sort of. curtjohnsoncreative.com/blog… – at Manhattan, NY
NYC! – at Los Angeles, CA
Evan Siegfried (@evansiegfried) profile pictureEvan Siegfried
@evansiegfried29 Mar 2020
Once again, New Yorkers come together for the brave doctors, nurses and healthcare workers
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