AssociateDirector - Creative Video with Texas Longhorns || Former: @USFAthletics
Austin, TX
Joined January 2013
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2024 Texas Football Reel
This season was rewarding for many reasons, there are probably so many moments that are missed in here. Fortunate to be able to cover this team in any way and grateful to @DerekOchoa25 and company for their collaboration all season long! 🤘#HookEm #reel
Darin Cowels retweeted
in the past 48 hours on @TexasLonghorns…
66 MILLION impressions
4.5 million engagements
+68,500 followers across platforms
#1 account in all of college athletics in views, engagements, and social value.
so proud of this team for capturing and capitalizing on a historic win🤘🫶
Proud of our team for pulling this off last year, one of my favorite videos from last year! #HookEm
Winning the CSC Creative & Digital Design hype/pre-game video award for the University Division with his @TexasLonghorns/@TexasFootball kickoff video is Darin Cowels!
Congratulations Darin!
@DCowels @UTAustin @NCAA @SEC
Darin Cowels retweeted
what starts here changes the 🌎
check out what our student-athletes did in Costa Rica with Global Sports and Events🤘
#HookEm | @be4evertexas
Darin Cowels retweeted
relive our 17th natty with us 🤘
#HookEm
Was a fun two weeks in Atlanta for NCAA S&D, can't wait for this recap to be finished to see it all come together one last time #hookem
Another campaign launch under the belt 🤠🤘#HookEm
Sometimes the work request can be well worth it #HookEm
Happy to say Texas Athletics was recognized by the @LoneStarEMMY and captured our first award as a creative department (that I can remember at least)! Proud to play a part in this and looking forward to what's to come! #HookEm
the missing piece has been found 🤘
now streaming on LHN ➡️ hookem.at/Rivalry-Restored
#HookEm | @TheCottonWatch
Great group of athletes to be around and blessed to finally cover a national championship victory #HookEm
On cloud nine still from last night 🤘#HookEm
Darin Cowels retweeted
guess you could say we had a good week🏆
#HookEm
Swim is on break so here's some recent work 💻✂️#HornsUp
Darin Cowels retweeted
We’re trying to bring ‘unique’ to your feed
🎥: @wiralcam
🕹️: @JacobEaker
✂️: @DCowels
📲: @avesfaulkner
🤘: @TexasWBB