we’re hosting a networking event where you hopefully forget you’re at a networking event. DTC Dines is coming to Vancouver! 🗻🌊 there’s no stage, no speakers and no formal agenda. the whole evening is off the record, so people can talk openly! dinner + drinks are covered by our friends at Klaviyo 🍷 grab a drink, find a seat, meet the people next to you, and see where the conversation goes. space is intentionally limited and attendance is application-only. apply today: luma.com/uug6187u

Most Black Friday buyers may only open one email before purchasing. On this ep of TWBERP, Jordan explains why every campaign should clearly communicate the main offer, since brands can’t assume shoppers have followed the full sequence of emails leading up to it. Jordan breaks it down further on TWBERP: open.spotify.com/episode/3UC…

What if your best Black Friday subject line doesn’t mention Black Friday? 👀 Pilothouse’s Jordan Gordon breaks down why normal-looking subject lines can stand out in an inbox packed with discounts, plus how brands can build a testing plan before November gets hectic. Catch the full breakdown on TWBERP: open.spotify.com/episode/3UC…

Should you resend your Black Friday email to everyone who didn’t open? 📩 This week on TWBERP, Jordan explains how targeting less-engaged subscribers can drag down engagement signals and hurt future BFCM deployments. He also shares why list size can be seriously misleading. Hear Jordan’s full discussion on TWBERP: open.spotify.com/episode/3UC…

Why can one $100M brand sell for $500M while another trades near revenue? 👀 Norwest partner Lisa Wu joined the DTC Podcast to explain how buyer appetite and category dynamics shape exit multiples, including why personal care and supplements can command premiums. Lisa breaks it down further on the DTC Podcast: open.spotify.com/episode/1LI…

Can consumers tell when a brand is “science washing”? 🧪 Norwest partner Lisa Wu joined the DTC Podcast to explain how brands borrow clinical language, experts, and surveys to chase growing demand for efficacy, and why consumers are increasingly good at sensing authenticity. Hear the full conversation on the DTC Podcast: open.spotify.com/episode/1LI…

What happens when DTC brands get funded like tech companies? 💸 Norwest partner Lisa Wu joined the DTC Podcast to explain how excess capital can hide weak unit economics, encourage inefficient acquisition, and create customers with little loyalty. Hear Lisa’s full perspective on the DTC Podcast: open.spotify.com/episode/1LI…

How far can Amazon sellers push their listings before Black Friday? Tyler, who leads Amazon at Pilothouse, joined AKNF to discuss experimenting with deal-day messaging, Amazon’s evolving listing rules, and the conversion upside of testing within the platform’s boundaries. Catch the latest AKNF: open.spotify.com/episode/0LF…

Premium shoppers may be getting more strategic about when they buy. 👀 Tyler, who leads Amazon at Pilothouse, joined AKNF to explain how deal-savvy consumers are timing purchases around major sales periods, especially for higher-ticket products. Catch the full conversation on AKNF: open.spotify.com/episode/0LF…

Why did consumables surge during Prime Day? 📈 Tyler, who leads Amazon at Pilothouse, joined AKNF to share how some brands grew 150%+ YoY during October’s event, with shoppers increasingly stocking up around major deal periods. Hear Tyler’s full take on AKNF: open.spotify.com/episode/0LF…

Getting the first purchase is only the first step of the customer journey ‼️ What happens next can have a major impact on repeat purchases, retention, LTV, and long-term growth. With @getresponse, brands can connect email, SMS, push notifications, automation, and customer data to build journeys around how customers actually behave, from first purchase to repeat purchase to reactivation. One connected lifecycle system, built to turn more customers into repeat customers. Convert more customers, and keep them coming back. Learn more about GetResponse and how lifecycle automation can help drive repeat revenue! 👉 getresponse.com/solutions/ec… #ad

Reward the behaviors that lead to revenue. You already pay Meta a CPM. Yash Chavan's tactic: run the same CPM as a challenge for your affiliates, so 10,000 organic views earns a creator $200. Tune in to the latest episode of the DTC Podcast: spotifycreators-web.app.link…

Most affiliate dashboards show you thousands of affiliates and hide how few of them post. Yash Chavan from Saral shares why moving activity from 6% to 12% doubles affiliate revenue. If you’re running an influencer affiliate program, you can’t miss this episode. Listen: spotifycreators-web.app.link…

It’s a cheap ticket, but you pay for the luggage anyway. This episode, we talk with Yash Chavan, founder and CEO of Saral, the team behind the Sathi affiliate platform, walks through the math on an $80 AOV supplement brand and lays out how to build a creative flywheel. Catch this episode of the DTC Podcast: spotifycreators-web.app.link…

How much of your campaign revenue is from non-clicking visitors? Jordan says non-clicking usually 20% of campaign revenue, meaning they didn’t go to your site through your email. Someone could just keep visiting your site without ever engaging with your email. How do you deal with that? Find out in the latest episode of TWBERP: open.spotify.com/episode/06P…

Don’t build your segments based on open rates. Jordan argues that building around opens is just going to get you more opens. However, building around Placed Orders? Now that’s going to build your revenue. We’ve got more segmentation insights for you in the latest TWBERP episode: open.spotify.com/episode/06P…

Which email segmentation signals bring in more revenue? This episode, Jordan Gordon shares Pilothouse’s latest research on purchase history, Apple Privacy Opens, true opens, clicks, and bot activity. Catch the latest episode of TWBERP: open.spotify.com/episode/06P…

What if a customer relationship could last 40 years? O Positiv is designing retention around different stages of women’s lives, using education, community, and relevant products to maintain trust as customer needs change over time. That philosophy has reshaped how the team thinks about LTV. Hear Bobby Bitton break it down on the DTC Podcast: spotifycreators-web.app.link…

What helped O Positiv lower CAC more than any other channel? Bobby Bitton points to TikTok Shop, paired with looser creator briefs and a system for taking winning learnings into Meta. The reach per dollar has helped the team scale aggressively in 2026. 📈 Hear the full conversation with Bobby on the DTC Podcast: spotifycreators-web.app.link…

What happens when a $2,000-a-day channel hits $70,000 a day within a month? O Positiv’s TikTok Shop growth moved so fast the team ran out of inventory, driven by sending more samples and letting creators tell personal stories in their own environments. 🤯 Catch our convo with co-founder Bobby Bitton: spotifycreators-web.app.link…

Your camera roll could be hiding your next prospecting concept. Liam Robinson recommends finding early startup photos, major milestones, and a compelling “then and now” story, then turning that history into Meta creative and landing pages designed to introduce the brand to completely new audiences. This one’s worth the full listen on AKNF: open.spotify.com/episode/4de…