Find me on Substack these days. Story consultant & ghostwriter. Internationally bestselling author w/18 books. Talking about bingeworthy writing.
Utah, USA
Joined August 2011
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A lot of people struggle to write for an audience because in the beginning you have no feedback loops.
The opposite of love isn't hate, it's indifference.
Nobody bothers replying with a “meh…”
You can slave away at the keyboard, throwing words at the wall to see what sticks…
Or you can learn the fundamentals of what I call bingeworthy writing: techniques that make your stories, posts, and emails unputdownable.
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In light of Amazon's recent changes regarding ebook ownership, if you purchased any of my books on Amazon or Audible and want the actual files please shoot me a message with your email. I'll happily provide you a Bookfunnel link to download them. No proof of purchase necessary.
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This nerdy millionaire from Utah is the book world’s Taylor Swift.
Forget George R.R. Martin or J.K. Rowling, Brandon Sanderson is the Lord Ruler of publishing.
And he revealed the secrets behind selling 40 million books in a 3+ hour interview with @tferriss:
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You can get people to read through a lot of average writing if you snag them with a great hook first.
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Every single Super Bowl commercial you'll see today has one thing in common.
(And it's not just their ridiculous budgets.)
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The older I get, the more I realize that “seasons” aren’t just how the weather is outside.
There's certain parts of the year when exercising, reading, starting new projects, or [fill in the blank] will come more naturally.
For example, studies show it's easier to make life changes at the beginning of fall because we're conditioned from years of “back to school” season.
You may find it's easier to write in the mornings in the summer and evenings in the winter. Or vice versa for your workouts.
Pay attention whenever things feel effortless or harder than usual.
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Friendly reminder that the reason you're not “making it” writing online isn't because nobody gets you or the algorithm hates you.
When pessimistic thoughts play in your head, remind yourself it's as simple and hard as showing up regularly and figuring out how to get 1% better with each post.
My best work usually happens the day after I'm tempted to quit.
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Doesn't matter how amazing/important/entertaining your writing is.
If you're a writer who sucks at writing hooks…
To quote author Steven Pressfield: “nobody wants to read your sh*t”
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Being a noob online writer is just posting content until you give up or realize there has to be a better way.
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I write on my phone, surrounded by notifications. I get interrupted every 10 minutes. My workouts are rarely the same days or the same times. Many nights I’m on my laptop, exposing myself to blue light right before bed.
That’s what parent mode looks like.
And you know what? I still get crap done.
Productivity hacks are holding you back.
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Four Act Structure. Hero's Journey. Save the Cat. Three Act Structure. 40 Sentence Outline. Foolscap.
I've used several different outlines to write books. In the end, it all boils down to putting words on the screen and ruthless revising.
There is no secret formula to write a book. It all comes down to execution.
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My only regret from writing online the last two years is not taking the time to clarify my “Why.”
I spent two years on a weekly entertainment newsletter when my goal was to boost my 9-5 income to better provide for my family.
That route isn't impossible, but it IS much harder than leveraging a decade of writing experience to help people level up their writing.
Focus on the outcome you want.
Your direction must align with your destination.
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The best way to improve your prose/style as a writer is through copy work:
Literally pick a post or a paragraph you admire and write it out on paper (typing doesn't work the same).
99% of writers won't try this. I promise the results will surprise you.
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People aren't video game characters. We don't level up our stats and enjoy the permanent improvement. We experience ebbs and flows, highs and lows.
We age. We change. We improve and regress.
We kick ass and get our asses kicked in this life.
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6 hot takes for email newsletters in 2025:
1. Newsletter subscribers will favor smaller accounts they can relate to over the big names. People want connections with the writers they read, not to be just another email address.
2. Newsletters go mainstream: remember when your parents got on Facebook? That's coming with newsletters.
3. Newsletter power subscribers (people signed up to 15-20+ publications) will whittle that number in half in search of less but better content.
4. Writers will have to work harder write better, even to get free subscribers.
5. Newsletters will hit it off in more random topics with specific content. (The people who want to know about autumn bass fishing in Southern Illinois or something).
6. More big name newsletters run by solo writers or small teams will be sold to big commercial companies.
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In the next 5 years, Bloomberg says a billion more people will have Internet access.
Goldman Sachs predicts the creator economy will double to almost half a trillion dollars over the same period.
Keep writing. There are MILLIONS of people who need and want to hear what YOU have to say.