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We rebrand. Empowering future-ready organizations with the clarity, alignment, and confidence to create an iconic brand.

United States
Joined April 2007
Brand lives in the customer’s gut. It’s an emotional connection, not some empty analysis in a PowerPoint presentation. #comicart #corporatehumor #officelife
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A brand's reputation is earned. It's not created overnight, in a lab, or around a boardroom table. #comicart #corporatehumor #officelife
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When stuck in a daily grind, it’s easy to lose perspective on the bigger picture. It’s true for people, brands and fish alike. Cartoon inspired by David Foster Wallace’s “This is Water.” #comicart #corporatehumor #officelife
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As champions of change, we've applied our own expertise to evolve our identity and enhance the Daake brand to reflect our dedication to transformative work. #rebrand #brandidentity #brandstrategy
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Something to let rattle around. #daakethoughts #brand #quoteoftheday
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New blog: Why authenticity in branding matters more now than ever Part I Read on: daake.com/blog/why-authentic… #authenticity #branding #trust
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It’s always nice to hear this stuff. #humblebrag See what our clients think: clutch.co/profile/daake#revi… #daakethoughts #workplace #quoteoftheday
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New blog: The Top 5 Qualities of a World-Class Logo Read on: daake.com/blog/the-top-5-qua… #brandingdesign #logodesign #identitydesign
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As consumers have greater access to the inner workings of brands, and have stronger feelings of wanting to buy from companies with a purpose, it’s imperative that brands know their truth and live it, from the inside out. Read on: bit.ly/484l2Uo
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New blog: Decoding Consumer Behavior: How Humans Make Purchasing Decisions Read on: daake.com/blog/decoding-cons… #consumerbehavior #socialinfluence #decisionmaking #brandingdesign
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New blog: Setting the Stage for Success: The Importance of Strategy Before Brand Design and Marketing Read on: daake.com/blog/setting-the-s… #branding #marketing #design
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Hey, my new book is out and for sale. It’s just 750 pages of ideas, quotes and philosophies on branding, business and more. It’s basically a $24.99 agency-life coach. That’s 3¢ per nugget of wisdom from about 30 years in this industry. amazon.com/Who-You-Think-Are…
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New blog: Rebranding Without Fear: Why Your Customers Won't Flee When You Change Your Name Read on: daake.com/blog/rebranding-wi… #branddesign #branding #brandequity #rebrand
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