🎥 Strategic Creative Agency 🏆 2x Ad Age Small Agency of the Year 📈 4x Adweek Fastest Growing Agencies 🧈 Creators of @butter.atl
Atlanta, GA
Joined April 2017
- Tweets610
- Following156
- Followers276
- Likes106
As brands take part in cultural moments to boost brand awareness, consumers are snuffing out inauthenticity. Abby Hill spoke with @Digiday, asking brands to instead look inward when looking to participate in those moments. 🔥
bit.ly/3z2RRDc
#juneteenth #pridemonth
For @LBBOnline's Magic Numbers series, Cindy Meltzer was interviewed about battling the dearth of data talent, the intersection of creativity & data storytelling, and integrating data strategy into the lifecycle of a campaign. 🔢 🎨 📈
bit.ly/3sztUPE
Humble brag: ranked 36 on @AtlBizChron 2022 Pacesetter Award list of Atlanta's 100 fastest-growing companies, we've seen 164.62% revenue growth and 320.83% staff growth since 2019 🤯 Huge thank you to our clients & Dags who make this possible! 🚀
bit.ly/3F8sYaj #Atlanta
The south has something to say! Today, @aflac unveiled its “Prime Prospects” campaign with Coach @DeionSanders to address and close the gap between the number of HBCU players ready to compete at the professional level and the number of athletes drafted. 🏈🔥
#AOR #CloseTheGap
Christofer Peterson has been appointed as our first-ever chief people officer, promoted from senior vice president of people & culture! 🎉
Read more here: bit.ly/3jwSE6d @MediaPost
We're a @shortyawards finalist! Huge congratulations to our brilliant Dags and client partners! 🎉
· Local Campaign - KrystalxButter: @butter_atlanta, @Krystal
· Single Post - CraveTV: Dagger, @Krystal
· Newsletters - Butter.ATL Newsletter: @butter_atlanta
We're a @shortyawards finalist! Huge congratulations to our brilliant Dags and client partners! 🎉
· Local Campaign - KrystalxButter: @butter_atlanta, @Krystal
· Single Post - CraveTV: Dagger, @Krystal
· Newsletters - Butter.ATL Newsletter: @butter_atlanta
Dagger retweeted
"You can’t evolve without failure, and that’s carried me a long way in my career.” @lizgiroux
setup.us/blog/6-questions-fo…
Our latest blog features the insights and stories of marketing leaders Liz, @LorienSteele + @AGirlNamedSEW!
@threefivetwoinc
@sparkloft
@DaggerAgency
Merrell is taking a bigger step into the CTV space and planning to spend more on video spots across streaming devices this year. Here, Phil Lewicki weighs in on the perks of CTV as technology advances the media channel’s targeting capabilities.
bit.ly/3uqpivD @Digiday
Dagger retweeted
The Atlanta-centric media company and culture channel Butter.ATL is providing a dynamic platform for capturing the spirit of the city. The company's leaders shared the philosophies of their media outlet for the mobile age.
wabe.org/the-culture-channel…
NBC's new Peacock Audience Extension allows advertisers to target NBCU’s audiences across all streaming properties. "What’s most exciting about this tool is the potential to span across channels," said Ashley Karim-Kincey, VP of media. 📺
bit.ly/3KQJnSe @Adweek
In honor of International Women’s Day, we asked the womxn of Dagger how to challenge gendered prejudice and forge a world that is diverse, equitable & inclusive. The ball is in your court: be part of a movement. Together we can #BreakTheBias
#IWD2022 #InternationalWomensDay2022
We won big at the @AtlantaAdClub @AAFNational ADDYs! Congrats to our brilliant team & clients 🏆🎉
Gold: @Krystal + @butter_atlanta, KrystalxButter - OOH
Silver: @BWWings and @aflac - social media campaigns
Bronze: @aflac - integrated campaign; @Krystal - social, single post
We're once again recognized by the @AtlBizChron as one of Atlanta's 25 largest advertising firms! Ranked by number of full-time Atlanta employees, this is a huge acknowledgement of our ever growing team. 🏆
bit.ly/3uQJngg
For the second year, Brandon Butler, @butter_atlanta's executive director and our VP, was named one of Atlanta's most powerful leaders in @AtlantaMagazine's annual, special issue, the Atlanta 500! Huge congratulations, Brandon! 🎉
Full list here: bit.ly/3GNU5Xc
To kick off @Adweek's Profiles in Black Creativity series, this feature takes a closer look at just how far Carmelle Kendall's artistic vision reaches. 🔥
bit.ly/3Hk9srz
#Blackhistorymonth #Blackcreatives
Marketers say that UGC has become an alternative to influencer marketing. In this @Adweek article, Jessica Tinetti discusses how Dagger looks for creators instead of influencers and how brands can harness an effective UGC approach. 🔥
bit.ly/3rYI8IT #UGC
In 2021, Poppi doubled down on its TikTok efforts. As @Digiday muses on the sustainability of Poppi's social strategy, Leah Staenberg says, “For long-lasting relevance, brands need to diversify and grow beyond a single piece of content or one platform.”
bit.ly/3nKyo3u
Spotlighting the founders of America's fastest-growing companies, the Zero to 5000 podcast hosted CEO Mike Popowski for a second time. Here, Mike reflects on the value of an exceptional team, more effective ways of working, and vision casting. 🎙️ 🎙️ 🎙️
apple.co/3rzDxN0
2020’s social justice movement has transitioned from a raging boil to a steady simmer as companies continue trying to make good on DEI promises. Here, CEO Mike Popowski and @butter_atlanta's Brandon Butler speak on behalf @TheAPledge, noting that the work is far from done.
#DEI
As the industry continues to push diversity, equity, and inclusion initiatives, Black and minority-owned businesses grapple with the influx of work. From @KimekoM. buff.ly/3GeUFOm