Partners/Resellers at @Yext ($YEXT) | Adjunct Professor at @BYUMarriott

Alpine, UT
Joined March 2010
I get some version of this question a lot from family and friends: "So what does Yext actually do?" This short overview covers the shift happening in search right now, what Yext's platform does about it, and which industries lean on it most.
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GAME WEEK 2026 — ARIZONA STATE ➡️ byucougars.com/news/2026/10/…
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Agencies & resellers: Google now has a help doc for AI review summaries in Search ads. Google pulls reviews from across the web and writes a short, positive-only summary right inside the ad. So the reviews your client earns on other sites can now show up in their paid ads. Review strategy belongs in the ads conversation now. seroundtable.com/google-ads-…
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GAME UPDATE: BYU at Utah 10AM MT ABC or ESPN
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Score every client before Black Friday: 10 checks, ~10 min per client. Actively managed locations showed up on 2.39x the platforms in Yext Research. 8-10 = ready, 5-7 = tune-up, 0-4 = at risk. Fix hours first, by Nov 19: help.yext.com/en-us/articles #LocalSEO | @yext
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If you don't know where your leads are coming from, you can't defend your spend. Matt Casady said it plainly at Brighton SEO: track your leads. Know if they're coming from LLMs, Google Ads, or local service ads. Build the dashboard that shows you. Attribution isn't new. The channels are. LLMs are in the mix now — whether you're measuring them or not. Start measuring. Then you'll know where to put more money. | @yext lnkd.in/p/gNx9bM7T
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Google now shows AI Overviews on more than 80% of searches. In June of last year it was about 50%. SE Ranking puts it at 82.5% on US brand searches. So when someone searches your brand by name, the first thing they read is usually Google's summary of you. Make sure the facts it pulls from are right. seroundtable.com/over-80-of-…
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Black Friday is Nov 27, but holiday hours should be live 7 days ahead, so your real deadline is Nov 19. Our 10-fix checklist covers hours, listings, pages, reviews and an AI baseline. Start with how each publisher handles holiday hours: help.yext.com/en-us/articles #LocalSEO
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Google's AI Search Overhaul Disrupts Publishing Industry AI-powered summaries slash publisher traffic as Google reshapes search economics techbuzz.ai/articles/google-…
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Three hours before kickoff today, the visiting fans set up tents at an elementary school outside Orlando and started unloading thousands of pounds of food. None of it was for them. All of it was for students at the school they came to play. The visitors were BYU. The food goes to the Knights Helping Knights Pantry at UCF, which started in 2009 as a class project and is now run by students for students. Last school year it gave out more than 185,000 pounds of food across nearly 60,000 visits. About 400 UCF students walk through it on an ordinary day. Roughly 35% of UCF students say they deal with some level of food insecurity. BYU fans have been doing this at road games since 2019. They call it Cougs Care, and the local alumni chapter picks the charity in whatever city the team is playing in. Last November in Lubbock they ran a book drive with Texas Tech fans for Literacy Lubbock. It was supposed to be one tailgate. It turned into a week. Here is what the Texas Tech side said about that. "Everyone wanted to help, so we decided to make this a weeklong event." They collected more than 6,000 books. Andy Reid went to Brigham Young University. Patrick Mahomes went to Texas Tech. Both of them pushed it online. In Ames, Iowa they collected coats, shoes and blankets, and they did it in the name of a man from Des Moines named Charles Good, who in 1856 gave new boots to a group of children walking west. They were paying back a stranger 169 years later. At East Carolina they filled the Purple Pantry with more than 5,000 pounds. Tyler Stahle of BYU posted pictures from under the tent in Oviedo this afternoon while the food was still coming in. Last season the whole thing brought in 76,500 pounds, which was 15 times what it collected the year before, and the number of people taking part doubled to 26,500. The last time BYU played in Orlando, two years ago, fans left about 2,000 pounds for this same pantry. The tailgate was open to both sides, and UCF fans came and gave to their own pantry alongside them. Be honest about the size of it. One tailgate does not fix a campus where a third of the students are short on food, and the University of Central Florida is one of the largest schools in the country. The drive is also run by BYU's own alumni association, which means it is good for BYU too. And the pantry is not the only thing on that campus that needs filling. BYU lost today. UCF won 39 to 31 in double overtime. The food was already stacked on the tables by then. The cans were counted, the bags were loaded, and none of those people knew yet whether they had driven across the country to watch their team lose. They handed it over before they knew. When was the last time somebody did something for you with nothing in it for them. Thanks to @tstahle15 for sharing this story!
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bit.ly/4pqFxV8 Ohio State replaces BYU at No. 2 while No. 1 Miami is the only team to hold its spot in the AP Top 25 poll. See where your team landed.
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The Book of Mormon is a great witness that the Lord loves all people and reaches out to all, everywhere. The Book of Mormon adds to our knowledge of how our Savior’s earthly ministry reached out to all of His scattered flock. Book of Mormon teachings contradict the erroneous assertion that the grace of God saves only a chosen few. The Book of Mormon teaches that our Savior "inviteth ... all to come unto him" (2 Nephi 26:33). His grace is for all. Similarly, the Book of Mormon tells us that the children of God in “every nation” have His promise that He “manifesteth himself unto all those who believe in him, by the power of the Holy Ghost” (2 Nephi 26:13). These promises from the Book of Mormon are true. I call upon all to act on these truths and to share them with others, that we may all draw closer to Jesus Christ, our Savior.
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There’s a place where people will learn your name, save you a seat and be glad to see you. It’s called church.
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Sorry CITY, not tonight 🙅‍♂️ #RSLvSTL | @SelectHealth
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AN ABSOLUTE ROCKET 🚀
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Tot anirà bé
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