Brand + web for B2B software & AI founders. Founder @ByBrightStudios. 100+ clients. $1M+ on Contra. Clients: Bolt, Lovable, Contra & Magic Path.
Joined December 2012
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Hi, I'm Daniel.
I run BrightStudios and design brand identity systems and build the websites to match. The throughline isn't industry It's the moment: companies at fundraise, launch, rebrand, or going upmarket.
My work spans across SaaS, consumer, hospitality, education, marketplace, and a few that don't fit a category.
Started designing at 18. Top 1% on Contra. Framer Partner, Webflow Partner most importantly a Barca fan.
A few names you might recognize: DAZN, Contra, Daydream, Hypernative, Marcura, Averi AI, SupaHumans.
I put together a reel of recent work, here it is:
A secure AI platform needed a brand for its new product, one that could turn complex concepts into visuals with the right feeling. Its CMO, on the result:
“The overall result was a super elevated, sleek, tech-y brand that fits our product wonderfully.”
Check which inputs your website project already has: approved copy, product access, screenshots, legal text, customer proof.
Give each missing one an owner and a date.
An ADHD clinic asked us to turn its care model into a parent app and a practitioner portal.
The brief asked for low information density and an experience that wouldn't overwhelm families.
So we treated the attention each screen asks for as a product decision:
-> Three insights a week, each with an observation, an interpretation and one piece of gentle guidance.
-> A fuller explanation on a parent's first visit. After that, a header, a short line and the action.
-> We removed a baseline assessment flow, because it added a step with no workable process behind it.
If your product asks for a daily habit, decide how much each visit asks of people.
The Bright Method newsletter just passed 1,000 subscribers on LinkedIn. Didn't expect that when I started it. Thanks to everyone reading.
Framer lists BrightStudios as an Expert agency.
Before you call a new website done, ask which of four states it's actually in:
-> configured: the settings, forms and integrations are set up
-> previewed: the pages look right on a preview link
-> published: it's live on your domain
-> tested: every link, form and flow in scope has been checked on the live site
The first three can each look finished.
Only the fourth tells you it works.
Thank you, Kezia.
xitter.cf/keziaelee/status/21117…
Four questions I'd ask any studio before signing a website proposal, including mine:
1. Who works out what the buyer needs to understand, and do they make the design calls too?
2. Is the fee fixed for a defined scope?
3. Does the work stop at design files, or go through launch and handover?
4. Will they tell you what to keep, or quote you for everything?
Website launches stall in the gaps between owners.
Before you start, name the person for copy, design, build, approval and testing, plus the one person who settles conflicting feedback.
A pre-launch focus app came to us with its brand already defined and 35 screens to design, for an app where breaking focus moves real money. From their review:
“He was incredibly collaborative throughout the process, and was always receptive to feedback and new ideas.”
OpaqAI needed a new website, fast. Copy came in on a Friday. Design was signed off the next Friday.
Josh Kragness on Contra: "Daniel asked all the right questions when defining project scope. We were working on a tight timeline and his turnaround time was excellent."
A brand-intelligence startup came to us with a product thesis and a dashboard still in development. We built the name, the identity and the first product screens together, so the brand was tested on real dashboard UI before launch.
Its co-founder wrote that we ended up with “a great brand foundation.”
Test an identity on your busiest product screen before you approve it.
Before you scope a website, settle who will build it.
If your developers will, you need design they can build from. If not, the project has to run through build, launch and handover, and the fee should say so.
Before a website project starts, list what your team must be able to do after launch without a designer: publish a case study, swap a screenshot, add a team member.
Design the build and the handover around that list.
Cover the logo and handle on your last nine posts, then count how many still read as yours.
If the count is low, the logo is doing all the work.
