I wish y’all had listened to @CindySanyu_UG’s keynote speech ku #dataminesummit2025 ❤️ I learnt that consistency beats popularity. After BLUE3, I always endeavored to have a message in all my music because I learnt that a “HIT” is not enough an unapologetic message at that📌

I have attached a link to the full research report on the @RwenzoriMarathn, since its inception Query data was obtained with @GeminiApp Deep Research Tool - docs.google.com/document/d/1… Also, don’t forget to signup for Friday’s #DatamineSummit2025 by @CimAtDatamine…

there are brands... And then there's @UgandaBreweries This was the hardest brand to write about under my #BelovedBrands series. Not because I don’t drink alcohol, but because I couldn’t choose just one product line to highlight. From Bell to Pilsner, Baileys to Johnnie… UBL’s shelf is a trophy cabinet. But then I paused and asked myself, what’s that one brand activation actually changing lives? 📌 For me, it’s got to be that partnership with @wekesa_amos for the #TuskerLiteRwenzoriMarathon. In just 3 years, this idea went from bold to BELOVED... 📍Started in 2022 with 800 runners & now has 7,000 participants. 📍75% are international runners 📍100% hotel bookings in Kasese 📍An economic boom ripple effect that’s turning heads and hearts. 📍Tourism goldmine for Uganda 📍A climate platform for the Rwenzori glaciers 📍A dream-changer for youth like Abel Chelangat, now on a U.S. scholarship after being scouted at the race All are underpinned by one man’s vision (Amos Wekesa) and one brand’s purpose (UBL). “People don’t just buy what you sell, they buy how you make them feel.” I dont think UBL just sponsors a marathon. I think together with AMOS, they are making dreams of the people in KASESE come true If you’re a Ugandan brand out there still thinking brand love comes from discounts, ADs, or flashy logos, then you are the perfect fit to attend this Friday's #DatamineSummit2025. If you want to learn how to become tomorrow’s AMOS WEKESA or UBL… then I’ll see you there. Which UBL product line are you obsessed with?

The @CimAtDatamine ASC leadership series kicks off this FRIDAY, at the @HotelAfricana & here is @ckamusic to tell you all about #DatamineSummit2025