Head of Advertising @quizlet Sports enthusiast. Still bad at golf.
new york
Joined August 2017
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adexchanger.com/publishers/c…
This what we've been building towards and it's baffling that Google's press is creating fanfare when we all knew it was coming. It's in our DNA and nothing net new. Ultimately, performance will be what 1P data is judged by, but that's where we'll win.
Dave Pond retweeted
Exciting news: @BuzzFeed is adding @HuffPost into the fold, in a strategic partnership with @VerizonMedia to create the largest digital media network, with four of the best known brands (hi @BuzzFeed, @BuzzFeedNews, @HuffPost and @Tasty) buzzfeed.com/buzzfeedpress/b…
Dave Pond retweeted
Breaking: BuzzFeed is acquiring Verizon Media’s HuffPost, the companies said, uniting two of the larger digital media players in a sector looking to jumpstart growth on.wsj.com/3nRm7Iv
I have been trying to get my colleagues to say fortnightly forever but it just never sticks...
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Thread!
Add that content with the reach of our partnerships with influencers, Occupy Democrats, Buzzfeed, Conde Nast and many more and we were ready to rock and roll. By October, we were outperforming Trump on engagement.
We'd beaten him at his own game.
axios.com/joe-biden-twitter-…
Dave Pond retweeted
WHAT HAPPENS IN ADTECH Unlock some "magic" w. us! + Dave Pond (Buzzfeed) "r we rec. yet?" fantastic convo on data+pubs, tired of voices, WATCH HERE Ryan McConaghy lnkd.in/eFGrUJD
Dave Pond retweeted
We're finalists for the @the_ARF David Ogilvy Awards for our @Petco Nutrition campaign! Thank you #ARFOgilvys for recognizing our work. Celebrate with us! 🏆🎉
Dave Pond retweeted
this was the one that got caught and documented
(all of the faked viewability and other fraud occurred WHILE Newsweek was, and remains, TAG Certified)
buzzfeednews.com/article/cra…
If I was a buyer, I'd just deem an arbitrary word as not brand safe like "the" and get my entire campaign for free at this goddamn point. How ridiculous is this technology @doubleverify
the most culturally relevant sports post on the internet right now warmthebench.substack.com/p/…
50%+ of inventory bought (but not paid for) is absurd. imagine if buyers did this kind of thing in any other industry, it would likely border on criminality
I obtained internal data from a major global brand that shows how its decision to not place ads next to coronavirus content prevented tens of millions of ads from appearing on revenue-starved news sites in 14 countries so far this month: buzzfeednews.com/article/cra…
Dave Pond retweeted
.@peretti tells me he predicted tech platforms like Facebook and Google would consider paying for journalism when he was raising money for @BuzzFeed a decade ago. Now, he's been proven right.
wsj.com/articles/google-in-t…
Dave Pond retweeted
When Google talks about transparency and balance in auctions, I wonder why we still have Unclassified buyers in the system. #IP2020 🤔 @SarahSluis "Transparency in the supply chain is a good thing" and "labeling things is a good thing" << Google just said that.
Hi ad verification vendors @integralads @doubleverify! It's me, a human, reading brand safe and brand suitable content. I'm sure this was an honest mistake that will help publishers and brands in the long term :)
Dave Pond retweeted
Eagles fans have no chill 😂
In the middle of an eyewitness describing how people were saving babies out of a burning building, this fan brings up Eagles drops on @NBCPhiladelphia
TPP!
I wrote something for media companies and marketers. You'll know I wrote it bc theres a sixers TTP reference
linkedin.com/pulse/attention…
