
Writer/editor for @MUSEbyclio, covering creativity across marketing, media and tech. Formerly with @Adweek. Book author: https://teapaw.org/t.co/9zYLwiaZwq [email protected]
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Joined October 2011
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He just wanted a sweater. Is that so wrong?
Levi's Yeti roars atop *The Week's Best Campaigns* - With Midi Health, e.l.f. Beauty, Visit Iceland and Columbia Sportswear. bit.ly/4AbSLJR
Riding a winner.
KFC’s in league with Marvel’s Doctor Doom, so it survives an apocalypse. Plus more promos around ‘Avengers: Doomsday’ from Dunkin’ (With Channing Tatum) and Dave & Buster's (aka Doom & Buster's). bit.ly/4z4M4IG
The cutesy trend continues. And we wouldn't have it any other way, Scrooges!
Chewy joins the stop-motion avalanche. Is this the doggone cutest holiday campaign of the year? bit.ly/4zuWSkm
Will the fuzzy freak find the spirit of the season?
A claymation yeti stomps through Levi's holiday campaign. bit.ly/4iBxDpn
My latest tales of mirth x mayhem now available f/ @thealienbuddha - bit.ly/4sUu4hW BUY IT!
She crowdsourced ideas via Facebook Groups for an eerie, artsy short film.
Megan Thee Stallion's "Hottieween" circus offers 3 rings of WTF. bit.ly/4zlBuxZ
It's a "Don't Panic Room." So try to maintain your composure.
Columbia Sportswear's bunker lets you survive the apocalypse in style. bit.ly/4e4BTw3
As Nordic as they want to be.
Who needs AI notetakers? Visit Iceland offers "Knittakers" instead. They'll attend online meetings in your place, needles at the ready. bit.ly/3WCuX3c
Today, it hosts a very special telethon, part of a drive to entertain and inform its expanding community.
How infant formula brand Bobbie uses Substack to forge deeper connections. bit.ly/4i6ceFG
Riffing his way through the aisles.
Seth Rogen visits Sephora for holidays gifts. And he seems a bit confused. bit.ly/3WboT1w
"Don't Watch" microdramas for Halloween. (That's the title. They want you to watch.)
Public Storage tapped 4 indie filmmakers to spin horror tales for #Halloween2026 - bit.ly/4zbY8Zn
My latest tales of mirth x mayhem now available f/ @thealienbuddha - bit.ly/4sUu4hW BUY IT!
Or else, the industry will kill you. No pressure.
VCCP’s 8-bit Halloween game helps you "Kill It" in the creative world. bit.ly/4yEl8z9
Scream & scream again.
Scary good! Yahoo's horror hijinks score as the *Week's Best Work* - 350Action, Cerveza Victoria, Kalshi and OTP Bank round out our Top 5. bit.ly/4zOd7IY
Jack Innanen plays 4 roles—and he carries a knife.
Banana Republic's madcap microseries presents a travel agency living in the past. bit.ly/4dUyi3A
Just in time for tonight's Knicks vs. 76ers game in NYC.
This handy device from Kalshi lets NBA viewers block all mentions of LeBron James. Who's the King now? bit.ly/47xF3op
Perhaps the most on-the-nose concept of the year.
Dollar Tree's first national campaign takes place high up in the branches. bit.ly/4dKJ9NA





















