Head of Content @ WARC.
London
Joined April 2008
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DavidTiltman retweeted
Been working on the WARC Retail Media Primer Series for the last 6 months: a definitive guide to top US Retail Media Platforms: Amazon/Walmart/Kroger & Target/Roundel, Instacart. 5x50 pages of models, advice, tactics for success just launched. For WARC subscribers @WARCEditors
This was a fun one - @clairestrickett and @paulmarkbailey join the @WARCEditors podcast to discuss what we actually mean when we use the word 'brand' - and why we really need to stop using the term brand-building. open.spotify.com/episode/5UC…
He’s not wrong - find some time today to watch this talk of the world of digital commerce or DTC is your thing
Today - and only today - you can watch the Gravity of eCommerce talk that @JCPHankins and I gave at @Cannes_Lions for @WARCEditors FOR FREE.
Register here, check your inbox and, for full effect, grab a glass of rosé.
lp.warc.com/warc-cannes-lion…
This one is absolutely essential viewing - just to see in what location/with what props Orlando pops up next.
Now available on demand, don't miss our #WARCTalk with @System1Group's #OrlandoWood to learn what features drive long-term brand growth online - bddy.me/3eJu2Da
Check our the rest of our #LIONSLive sessions, also available until the end of June - bddy.me/2BCBMIM
DavidTiltman retweeted
The show must go on, and so happy to have contributed to this #LionsLive session: WARC Presents Effectiveness in the Age of E-commerce lionslive.canneslions.com/ke…
DavidTiltman retweeted
Forget Binet & Field. The hot new combo is Field & Hurman. Their new report outlines a framework for measuring effectiveness and a metric for predicting it. A must-steal.
It's out! Coinciding with #LIONSLive, we're proud to present The Effectiveness Code
Commissioned for #CannesLions and WARC, this new global study helps you become more consistently successful at highly effective #creative #marketing.
Download it here - bddy.me/316Ykf9
DavidTiltman retweeted
We're about to be drowned by 'would have been' #CannesLions Tweets but with #LionsLive there's plenty of free content instead. On Tues 23rd at 13:15 you can catch what would have been my own first Palais appearance supporting WARC's David Tiltman on eCom: lionslive.canneslions.com/ta…
DavidTiltman retweeted
You want to know how bad the future of strategy is? I was asked for my opinion. Fortunately a bunch of brilliant planners were also asked and they give fantastic advice that gives the discipline hope ... if we all are willing to fight for it. #WARC tinyurl.com/yctn7bhg
Nielsen is looking at neuro impact of native, and relationship between TV shows and social media #warcneuro
Danger is that neuroscience is bolted on to existing testing techniques; it should be challenging them. #warcneuro
Creative strategy needs to communicate the 'real reason' to buy something as well as the (rationalised) 'good reason' #warcneuro
Smith from Nielsen: Neuro can provide subtle 'editorial' direction to add that can have real-world impact. #warcneuro
Nielsen 'Shelter Pets' neuro case study - Warc subs can read it on warc.com #warcneuro
Michael Smith of Nielsen: weighting creative based on neuro allows more accurate market mix modelling #warcneuro
Roughly half Nielsen's neuro work is ad testing, a further third is pack testing. #warcneuro
Brands using implicit response research to assess each touchpoint against key brand attributes. Allows better agency briefing #warcneuro