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Daxia Digital

@DaxiaDigital

Marketing strategists providing #DigitalMarketing & #SocialMedia solutions for tech, luxury, consumer products, B2B, and entertainment. How can we help you?

 LA & SF
daxiadigital.com
Joined August 2014
  • Tweets2K
  • Following462
  • Followers263
849Media
Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)Photo by Daxia Digital (@DaxiaDigital)
Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care. More ad spend won't fix a boring offer or unclear value prop. Fix what you're saying, THEN pay to amplify it. #PaidAds #MarketingStrategy
An image features a quote: "Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care." Above the quote is a funnel with dollar bills. The logo "Daxia Digital" is at the bottom right.

ALT An image features a quote: "Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care." Above the quote is a funnel with dollar bills. The logo "Daxia Digital" is at the bottom right.

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Stop trying to make discovery platforms convert like search platforms. Discovery is for building interest, whereas search is for closing sales. Forcing either to do the wrong job kills performance on both. #MarketingStrategy #SocialMedia
Image from Daxia Digital (@DaxiaDigital)
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Clever ads work great until compliance gets involved. For example, political ads get flagged for biased language. We ran @splcenter's campaign with 0 flags and 525 survey responses. Copy was neutral enough to pass review but direct enough to get clicks. #PoliticalAds #PaidMedia
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
10
Beautiful products need to look beautiful AND drive sales. For Riedell, Instagram showed the product and Google converted. The result was 4.24 ROAS and 32% revenue growth. Brand and performance don't have to fight each other. #Ecommerce #DigitalMarketing
Image from Daxia Digital (@DaxiaDigital)
10
National Siblings Day shoutout to everyone who learned negotiation, conflict resolution, and strategic compromise before they were 10. Your siblings prepared you for marketing better than any textbook. #NationalSiblingsDay
Four childhood photos are arranged in a floral-bordered collage. Each photo includes a name and title: 1. "Savannah, President" shows Daxia President Savannah Brentnall and her sister sitting at a school desk. 2. "Karen, Senior Strategist" features a Karen Woodward and her twin sister seated in a highchair with toys. 3. "Tarrant, Community Manager" captures Tarrant with her older and younger sister in a vintage-style portrait. 4. "Selena, Graphic Designer" depicts Selena with her younger sister outside.

ALT Four childhood photos are arranged in a floral-bordered collage. Each photo includes a name and title: 1. "Savannah, President" shows Daxia President Savannah Brentnall and her sister sitting at a school desk. 2. "Karen, Senior Strategist" features a Karen Woodward and her twin sister seated in a highchair with toys. 3. "Tarrant, Community Manager" captures Tarrant with her older and younger sister in a vintage-style portrait. 4. "Selena, Graphic Designer" depicts Selena with her younger sister outside.

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Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care. More ad spend won't fix a boring offer or unclear value prop. Fix what you're saying, THEN pay to amplify it. #PaidAds #MarketingStrategy
An image features a quote: "Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care." Above the quote is a funnel with dollar bills. The logo "Daxia Digital" is at the bottom right.

ALT An image features a quote: "Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care." Above the quote is a funnel with dollar bills. The logo "Daxia Digital" is at the bottom right.

1
Stop trying to make discovery platforms convert like search platforms. Discovery is for building interest, whereas search is for closing sales. Forcing either to do the wrong job kills performance on both. #MarketingStrategy #SocialMedia
Image from Daxia Digital (@DaxiaDigital)
2
Clever ads work great until compliance gets involved. For example, political ads get flagged for biased language. We ran @splcenter's campaign with 0 flags and 525 survey responses. Copy was neutral enough to pass review but direct enough to get clicks. #PoliticalAds #PaidMedia
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
13
Beautiful products need to look beautiful AND drive sales. For Riedell, Instagram showed the product and Google converted. The result was 4.24 ROAS and 32% revenue growth. Brand and performance don't have to fight each other. #Ecommerce #DigitalMarketing
Image from Daxia Digital (@DaxiaDigital)
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Marketing myths to ditch this April: ❌ Daily posts = success ❌ Paid ads = instant ROI ❌ More followers = more sales Time to focus on what actually works! 📈 #MarketingMyths #DaxiaDigital
Image from Daxia Digital (@DaxiaDigital)
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Your ads aren't failing because of targeting or budget. They're failing because the message doesn't make anyone care. More ad spend won't fix a boring offer or unclear value prop. Fix what you're saying, THEN pay to amplify it. #PaidAds #MarketingStrategy
Image from Daxia Digital (@DaxiaDigital)
5
Stop trying to make discovery platforms convert like search platforms. Discovery is for building interest, whereas search is for closing sales. Forcing either to do the wrong job kills performance on both. #MarketingStrategy #SocialMedia
Image from Daxia Digital (@DaxiaDigital)
5
Clever ads work great until compliance gets involved. For example, political ads get flagged for biased language. We ran @splcenter's campaign with 0 flags and 525 survey responses. Copy was neutral enough to pass review but direct enough to get clicks. #PoliticalAds #PaidMedia
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
Image from Daxia Digital (@DaxiaDigital)
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Beautiful products need to look beautiful AND drive sales. For Riedell, Instagram showed the product and Google converted. The result was 4.24 ROAS and 32% revenue growth. Brand and performance don't have to fight each other. #Ecommerce #DigitalMarketing
Image from Daxia Digital (@DaxiaDigital)
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When planning a content calendar, ask: What does this content accomplish? Why are we posting this? Most teams skip this part. #MarketingStrategy #ContentPlanning
Image from Daxia Digital (@DaxiaDigital)
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When planning a content calendar, ask: What does this content accomplish? Why are we posting this? Most teams skip this part. #MarketingStrategy #ContentPlanning
Image from Daxia Digital (@DaxiaDigital)
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B2B video isn't just a glossy production. It's about showing up with speed, real expertise, and clarity because trust is the old metric that is new again. bit.ly/4aD2P5e
How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically with target audiences across TikTok, Instagram, and other platforms.

marketingprofs.com
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Posting everywhere isn't a strategy. Knowing where your audience actually is? That's strategy. #MarketingStrategy #B2BMarketing
Image from Daxia Digital (@DaxiaDigital)
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Thought leadership is not about tips. It's about saying something that makes people pause and rethink what they assumed was true. #ContentStrategy #ThoughtLeadership
Image from Daxia Digital (@DaxiaDigital)
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When planning a content calendar, ask: What does this content accomplish? Why are we posting this? Most teams skip this part. #MarketingStrategy #ContentPlanning
Image from Daxia Digital (@DaxiaDigital)
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