Futurist | Martech leader | Senior Manager, Digital Marketing 👨💻 Vibe Coding for fun 🚀 Blogging about tech & AI
Niagara, Toronto
Joined March 2010
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Dayton Davis retweeted
Carney out here essentially asking the Opposition if they need the budget printed in comic sans with larger text. The math is mathing, guys: debt-to-GDP is down 3%. Open the document! 📉📖
Klaviyo just shipped Personalized Content for SMS flows.
It is not free-form rewriting. Four automatic checks can send your baseline instead, and results stay greyed until about 90 percent significance. Set brand voice, pick which of the six flows get the toggle, and leave baselines alone while the test runs.
viralvibevault.com/sms-four-…
Google posted detailed Promotion Mode rules: temporarily drop Target ROAS 5% to 90% for 3 to 14 days, optional extra budget, then auto-revert. Exploration stays on and tolerances stack.
Before Black Friday write the ROAS floor and eligibility map, or the forgetting fix still overspends by design.
viralvibevault.com/sale-roas…
Dayton Davis retweeted
Introducing Personal Finance in Claude, in beta in the US.
Connect the accounts you choose, and Claude answers your money questions in everyday language, from your own balances and transactions. Access is read-only, and Claude can't move, manage, or invest your money.
Sequel just opened Build, Scale and Convert agents to every customer.
They can draft from website and webinar context. They still cannot send, invite, change events, or push CRM until a human approves. Lock who may approve each outbound class before March 2027 action prices hit.
viralvibevault.com/sequel-ag…
Meta moved its revised Commercial Terms to November 20. Independents say the AI Features liability line did not soften: you still own the risk of Meta AI edits to your ads.
Fifteen days left to inventory which Advantage+ edits are on, decide which stay for Black Friday, and keep a proof log.
viralvibevault.com/meta-ai-e…
Supermetrics just told the market Claude can create and edit campaigns across major ad platforms.
Pause-by-default is only the first latch. Hub docs also offer no-human-approval where live changes apply immediately. Name which accounts get that dial before Black Friday.
viralvibevault.com/claude-sk…
StackAdapt now lets ChatGPT ad buyers retarget people who viewed those ads on CTV and display.
The seed is a view, not a click, and match method is still unpublished. Fence frequency and which channels get that seed before Black Friday.
viralvibevault.com/chatgpt-v…
Dayton Davis retweeted
Abdul El-Sayed: To AIPAC who spent $42 million against us. Thank you for giving me the opportunity to beat you twice. 🔥
Dayton Davis retweeted
TALARICO: “We just proved that all the money in the world is no match for the people of Texas.
We just showed that a politics of division is no match for a politics of love.
And we just sent a message to every billionaire megadonor, every trillionaire, megadonor. Every corrupt defender of this broken political system in this state, in this country, power belongs to the people.”
Dayton Davis retweeted
🇺🇦 Zelensky delivers a clear message to Washington and Moscow:
Neither the United States nor Russia gets to decide Ukraine’s future in the European Union. That decision belongs to Ukraine and the EU member states.
And I have one question: Since when does a country invading its neighbor get a vote on that neighbor’s future?
Dayton Davis retweeted
So Haley Stevens has been flip flopping from day one. I think she’s flipped her last flop.
Smartly just bundled reach forecasts, headroom, benchmarks and INCRMNTAL into one paid Intelligence Pro door.
Useful desk. Not a free toggle, and the docs skip price, proof and which dial wins. Here is how to fence Black Friday budget before the four numbers fight.
viralvibevault.com/smartly-b…
OpenAI is reportedly opening Magnite and PubMatic paths into ChatGPT ads.
Same week, a WU Vienna and Frankfurt School paper finds paid ChatGPT visits return $0.89 vs $2.45 for Search. Easier buying is not a scale brief. Fence the CPC.
viralvibevault.com/chatgpt-c…
