We run hundreds of marketing campaigns hyper-targeting specific law firm partners & attorneys across a variety of practice areas. We thought it might be interesting to show some of the aggregate results to give legal technology companies.
We only included practice areas where the total reach was ~10k unique attorneys and above. We left Patent attorneys on the report because the data was interesting although it was a bit below 10k uniques.
Since there’s a ton of variability here - like the creatives, targeting (ie solo practitioner vs. midmarket vs. big law), we left out statistics like CPMs, cost-per-lead, etc.