Joined October 2011
We run hundreds of marketing campaigns hyper-targeting specific law firm partners & attorneys across a variety of practice areas. We thought it might be interesting to show some of the aggregate results to give legal technology companies.
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We only included practice areas where the total reach was ~10k unique attorneys and above. We left Patent attorneys on the report because the data was interesting although it was a bit below 10k uniques.
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Since there’s a ton of variability here - like the creatives, targeting (ie solo practitioner vs. midmarket vs. big law), we left out statistics like CPMs, cost-per-lead, etc.
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