Yesterday, a 95% AI-generated commercial aired in prime time across every major TV channel in Spain. 120 seconds. The World Cup. The national team. The country we're from. Here's what MITO made possible: 6 billion people will watch the 2026 World Cup. That's the stage we built for. World-famous players had to look and sound exactly like themselves across scenes that have never existed: one riding a bear, another dragging ships with his bare hands. Character consistency across real and AI-generated footage, across 120 seconds of narrative. That doesn't happen by accident. A year ago this was a 3-month production. We delivered it in a fraction of the time, with shots that were simply impossible before. MITO is built for this: brand stories, global campaigns, narratives at any scale. The craft of knowing what to ask for, how to direct it, when something technically works but doesn't feel right. Small team. San Francisco and Madrid. Built for the world. This is just the beginning.

After deep consultation with our community, customers, and partners, we’ve made the decision to cancel the Runtime Fee for our games customers, effective immediately. Learn more: on.unity.com/4dZLimi