Excited our news is out - we’re working with @BritGeoSurvey and @GeospatialC to enhance the value of Ground Investigations data. Such an interesting and important part of the UK economy with @UKGovGOTT leading the way to strategically plan for growth 🚀

It's not too late! Sign up for our online LinkedIn Live webinar taking place tomorrow - 6th Dec - at 11am to hear @niallomalley and Adam Mew from @OrdnanceSurvey talk about 'Marketing Attribution In The Real World': bit.ly/3P4cDIk We've got over 60 attendees already!

Our final of the 6 marketing attribution models is: algorithmic, or data-driven. More here: bit.ly/3UWjupo and here: bit.ly/3Tltckv! Make sure to sign up to our LinkedIn marketing attribution webinar on 6th Dec - places are filling up lnkd.in/eQFnxW_b

Today we're telling you more about U-shaped marketing attribution: bit.ly/3Ak3Pbb Might that be the best model for your business? And don't forget to sign up to our LinkedIn marketing attribution webinar on 6th Dec - it's filling up fast! lnkd.in/eQFnxW_b

Read about Difference Engine No.1 - where maths meets mortality linkedin.com/pulse/where-mat… #geekshare #mathschat

Remembering our trip a month ago to visit the actual Difference Engine (well, replica) in London’s ⁦@sciencemuseum⁩… if you look closely you can see our Directors ⁦@janeyfranklin⁩ and ⁦@niallomalley⁩ through the glass 🧐

A great article from the weekend by Janet Balis for @HarvardBiz about how to hold "onto your marketing budget during a downturn": bit.ly/3X2SplQ Being able to attribute how much revenue is being generated by specific marketing activities will certainly help...

Why use the time decay marketing attribution model? Is that the best option for your business? linkedin.com/feed/update/urn…

Stat(s) of the day: 41% of marketers are most commonly using the 'last-touch' method for their online attribution. 44% say that a 'first-touch' model is more useful for measuring digital campaigns (Source @Digiday). Which model(s) get your vote?

Great to see one of Geovation's startups that we have had the pleasure working with now launching - if you need live and useful intel on the sales and lettings in your area.... you need to check out PropALT.co.uk now #startups #acceleratorprogram #proptech

Stat of the day: only 39% of companies are carrying out marketing attribution on ‘all or most’ of their marketing activities (Source:econsultancy.com/the-state-o…)

Read our Director @janeyfranklin's guest blog for @GEOBusinessShow's monthly newsletter debating “Who owns the data “omniverse"? lnkd.in/eDHQtZQR #geospatial

Following @niallomalley's article last week on the best marketing attribution models, today we're focusing on the first one: first touch bit.ly/3FnazbI

Read our Director @niallomalley's brilliant new article to find our which marketing attribution model is right for your business - helping you understand which content is driving conversations and therefore revenue bit.ly/3Tltckv

Here it is - the @sciencemuseum Difference Engine No. 2 #AdaLovelaceDay

Much as we were excited that it's Ada Lovelace Day today, we're also sad to hear it's apparently the last one... since when did the issue of gender equality in STEM roles get fixed? bbc.in/3Exx3GI #AdaLovelaceDay #WomenInSTEM

Today is Ada Lovelace Day 2022! Which means it's been a whole year to the day since we rebranded to Difference Engine. Follow us today to learn more about Ada, us, and the first Difference Engine #AdaLovelaceDay22 #WomenInSTEM