Diffactory

We spent this week talking about one thing. Knowing your number. Now it's time to stop guessing. Take the Value Builder Assessment. It takes about 15 minutes. diffactory.com/assessment

The work you do to increase your business's value isn't only for the day you sell it. Maybe you fall back in love with the business, or maybe one day you decide to sell it. Either way, you've built a stronger company. That's why we believe being intentional matters.

What part of your business still depends too much on you?

Knowing your number early gives you time to improve the business, increase the multiple, and create more options. That's a much better place to be.

At a high level, it comes down to one simple equation: Earnings × Multiple = Business Value. Your earnings tell buyers what the business produces. Your multiple reflects how far into the future a buyer believes those earnings will continue.

You probably know what your business made last month, but do you know what it's worth today? Most founders don't, and that's okay. Nobody teaches us to think this way when we start a business. This week, we're changing that. So, stay tuned!

If you've been following this week's conversation and you're thinking, "My business probably isn't ready." We want you to hear this. There is hope. Reach out, leave a comment, send us a message, or carrier pigeon if you have to.

A business can sit on the market for months with little or no interest. Sometimes the business needs work. Sometimes the right buyer never hears the right story. Don't confuse a lack of inquiries with a lack of value.

Here's something we wish more founders knew. Only about 20% of businesses are truly transferable. That doesn't mean the other 80% built bad businesses. Most founders don't know there's a process, and it isn't complicated.

Here's something we wish more founders understood. Most people hear "only 20% of businesses are sellable" and assume they're out. That's not the point. The point is that there's a path.