@Digitas_IN

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

 Mumbai, India
digitas.com/en-in/
Joined November 2009
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  • Followers815
Our COO, Sonia Khurana, shares her leadership and operational excellence journey with Adtech Today Read here: adtechtoday.com/sonia-khuran… #WomenInLeadership #OperationalExcellence #BreakingBarriers #DiversityAndInclusion
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Seamless experiences, remarkable results! @Digitas_IN won Silver presented by ad:tech New Delhi in collaboration with @IAA__India for their cutting-edge strategies on different social media channels. Congrats to the team for delivering unified brand journeys! #adtechIN
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In a conversation with @adtechIndia, @amaresh_g, CEO of Digital Tech Business, Publicis Groupe India, discusses key digital trends and tech advancements likely to shape 2025. youtube.com/watch?v=FGz63U4e… #digitaltrends #GenAI #Extendedreality #digitalmarketing
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India's growing Digital Public Infrastructure, brands making green claims & short-term being the new long-term for businesses, our CEO @unnyque shares key trends that will dominate 2025 with @BrandingInAsia #digital #AI #2025trends brandinginasia.com/three-tre…

Three Trends to Drive 2025: Unny Radhakrishnan - CEO of Digitas India | Branding in Asia

"Short-term is the new long-term. Most businesses are becoming increasingly short-term focused given the rapid changes in technology and pressure from the street."

brandinginasia.com
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In the @ETBrandEquity edition, @unnyque chips in with his views on the key shifts for 2025. From niche brands gaining traction to D2C brands expanding their presence in physical retail, India is set to witness a surge of brands across categories. #2025trends #D2C #consumption
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Read more here brandequity.economictimes.in…
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JioStar is here. @amaresh_g, CEO - Digital Technology Business, Publicis Groupe India tells @e4mtweets about optimising user experience in a post merger landscape suggesting a unified app approach, enhancing content discovery & engagement. #JioStar #Reliance #DisneyStar
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Read the article here: exchange4media.com/media-tv-…

JioStar takes the stage: Industry on how the media powerhouse is rewriting the playbook

Industry says the new entity will also make it easier for advertisers, who will now not have to speak to multiple people, and will have more options for contextual associations

exchange4media.com
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. @amaresh_g CEO, Digital Tech Business at Publicis Groupe India, speaks to @EconomicTimes about how AI is set to transform the advertising landscape. #AI #artificialintelligence #advertising #marketing economictimes.indiatimes.com…

Jingle AI the way: Advertising, marketing agencies tap AI opportunities - The Economic Times

With the rapid rise of AI technology, advertising and marketing agencies as well as brands are at a new dawn of opportunities revolutionising content creation.

economictimes.indiatimes.com
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. @amaresh_g, CEO - Digital Technology Business, Publicis Groupe India speaks to @CampaignAsia on the hype around capabilities of text-to-video AI tools & limitations of AI video generators for the advertising landscape campaignasia.com/article/tex… #videoai #videoediting #AI
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. @BrandStoryboard's @ShibaniGharat talks to @amaresh_g on AI transforming workflows, key trends, importance of upskilling talent, and why brand safety is central to all AI-related initiatives at @PublicisGroupe Interview link 👉youtu.be/7Fhf1A0wLR0?si=xZX1… #AI #GenAI #Digital
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Digitas India retweeted
Manifest@manifestmediain21 Jun 2024
Cannes Lions 2024: Brands should reply to user comments to generate fandom manifest-media.in/advertisin…
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Our very own Abraham Varughese and Karandeep Singh Kapany captivated the audience at the Cannes International Festival of Creativity 2024, discussing how to create meaningful engagement and revealing the secret sauce behind building the Duolingo brand in India from scratch.
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What’s it like to get an opportunity to take center stage at the Cannes Lions International Festival of Creativity? What’s it like to be in the hallowed company of Queen Latifah and Deepak Chopra? Honest and straight from the heart from our CCO, Abraham Varughese.
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Digitas India has snagged the spot as the 2nd most awarded agency in the Branded Content & Entertainment category at @livegoafest Abby One Show Awards! With a total of 8 wins for work with @duolingoindia, Duolingo English Test, @AskNestle & @RockWithboAt #AbbyOneShowAwards2024
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Digitas India retweeted
e4m Live@e4mevents30 Apr 2024
Recognizing digital brilliance at the #e4mDigiOne Awards! 🌟Let's give a big round of applause to all the achievers.👏 Category : BEST USER EXPERIENCE Winners : @NestleIndia , @Digitas_IN #e4mevents #digitalawards #mediaawards #technologyawards #bestwebsite #bestvideo #bestmobilesite #brandcampaigns
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Digitas India announces a strategic partnership with MoEngage medianews4u.com/digitas-indi… @Digitas_IN #SoniaKhurana #SanjayKupae @moengage #digitallandscape #customerengagement #media #newsupdate

Digitas India announces a strategic partnership with MoEngage

Digitas India, part of Publicis Groupe India, partners with MoEngage to enhance brands' customer engagement ROI. Digitas India joins the MoEngage Catalyst Partner program for accelerated brand...

medianews4u.com
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We are excited to share that Abhinav Pd is a part of the distinguished panel of judges at the Creative Abby Awards (Mobile). Come say hi to him at the #Goafest2024! 🌟🦄 #AbbyoneshowAwards2024 #TheAdClubAbbyoneshowAwards #GetReadyForAbbyoneshow2024 #GearUpForAbbyoneshow2024
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Our unicorns just got more magical! Digitas scores four wins (two Gold and 2 Silver) at the e4m @DigiOne Best of Internet Awards 2023 for AskNestlé #e4mDigiOne #Digitaladvertising #DigitalExcellence #digitalawards #technologyawards
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