Discretion Capital

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📚 CHAPTER 9: Surviving DD Due diligence kills more deals than valuation disputes. Most founders treat it like a formality. It's not. It's an interrogation. And buyers have the leverage. discretioncapital.com/guide/

💪 What to negotiate in every LOI: → Exclusivity period (60 days, not 90+) → Escrow terms (10%, not 15%) → Earnout acceleration clauses → Your termination rights The LOI stage = your most leverage. Link to Chapter 8: discretioncapital.com/guide/

📚 CHAPTER 8: The LOI ⚠️ Most of an LOI isn't binding. But EXCLUSIVITY is. You can't talk to other buyers for 60-90 days. They can walk anytime. This asymmetry is intentional. Chapter 8: discretioncapital.com/guide/

Most founders think due diligence is a formality. It's not. It's an autopsy. Deal killers are never exotic. They're embarrassingly basic: CTO never signed an IP agreement Customers don't have executed contracts Your 2% churn rebuilds to 6% All preventable discretioncapital.com/guide/

Most founders walk into the biggest transaction of their lives completely unprepared. You only get one shot at this. Don't wing it. Chapter 6 →discretioncapital.com/guide/

Selling your B2B SaaS? The real timeline: ▸ Prep: 4–6 weeks ▸ Outreach: 2–3 weeks ▸ Engagement: 3–4 weeks ▸ LOI: 1–2 weeks ▸ Due Diligence: 10–12 weeks ▸ Close: 2–4 weeks Total: 6–8 months. Time kills all deals. Momentum is the strategy. Chapter 6:discretioncapital.com/guide/

📚 Chapter 6 is live: The B2B SaaS M&A Process, Step by Step. Most founders have no idea what to expect when they sell. This is your roadmap — from first outreach to wire transfer. Link to Chapter 6: discretioncapital.com/guide/

🚨 Burning cash + slowing growth + can't raise = The Valley of Death Two escape routes: 1. Go for growth HARD 2. Cut to profitability HARD Don't take the middle path. Chapter 5 → discretioncapital.com/guide/

📚 CHAPTER 5: When to Sell Most founders drift. Perpetually "maybe for sale." This is the worst of both worlds. Either be for sale, or don't be. But don't half-ass it. Chapter 5 → discretioncapital.com/guide/

🚨 The $9M Mistake Two offers. Same company 🚨 Offer A: $45M 🚨 Offer B: $54M Most founders pick B. But after accounting for earnout probability, Offer A was worth $1.7M MORE. Most founders never run this math. Chapter 4 →discretioncapital.com/guide/

📚 CHAPTER 4 is Live Now: Deal Structure $6M all cash vs $9M headline ($3M cash + $6M earnout)? With 30% earnout probability, the $9M offer is worth LESS. That headline number? Not what you get paid. Chapter 4 Link: discretioncapital.com/guide/

❌ M&A Myth: "Revenue multiples are standard" We've seen $5M ARR companies sell for 3x. We've seen $5M ARR companies sell for 10x. Multiples are the OUTPUT, not the input. Chapter 3 → discretioncapital.com/guide/

📚 CHAPTER 3: What is Your B2B SaaS Worth? A $5M ARR company can sell for 1.5x to 12x ARR. Same revenue. 8x difference. Stop guessing. Start knowing your number. Read Chapter 3 →discretioncapital.com/guide/

❓ If you sold tomorrow, do you know: A) Who the ideal buyer is? B) What they'd pay? C) What they'd value most? Most founders answer "no" to 2+ Chapter 2 → discretioncapital.com/guide/ Next Monday: Chapter 3 tackles the valuation question head-on.

💡 Same business. One buyer pays 2x what another offers. Why? They're measuring different things. Strategic buyers → synergies Platform PE → unit economics Value buyers → want a deal Chapter 2 shows you who's who → discretioncapital.com/guide/

📚 CHAPTER 2 IS LIVE: Who Buys B2B SaaS Companies ($2-20M ARR)? 70% of acquisitions are Private Equity. Not strategics. The buyer you pick matters more than your metrics. Read Chapter 2 → discretioncapital.com/guide/

📖 NEW: The Definitive Guide to M&A for B2B SaaS ($2-20M ARR) Everything we've learned helping founders exit. One chapter at a time. Free. First chapter drops Monday: Who Actually Buys B2B SaaS Companies?