Chasm Institute, Co-Managing Director ... (marketing strategy tools + workshops for success in high-tech)
Palo Alto, California
Joined December 2011
- Tweets1.9K
- Following14
- Followers260
- Likes345
Michael Eckhardt retweeted
DEADLY SIN # 3 of 7
Whole Product Perfectionism: if you’re trying to launch the perfect product – stop. To cross the chasm, focus on delivering 100% MVWP (Minimum Viable Whole Product). Subtract out features to simplify the buy / install / use process.
linkedin.com/pulse/7-deadly-…
Michael Eckhardt retweeted
DEADLY SIN # 5 of 7
Pricing Mistake: cutting price by 15% to 20% won’t help you cross the chasm – price elasticity is remarkably muted at this stage. Yes, you need a reasonable price, but to cut further won’t drive sales growth – it’ll just damage margins. linkedin.com/pulse/7-deadly-…
Michael Eckhardt retweeted
Is your company launching a new tech product in 2023 ... ?
>> here's a must read 3-page blog I want to share with you, from my long-time colleague Michael Eckhardt:
7 DEADLY SINS -- How to Successfully “Cross the Chasm” By Avoiding These Seven Mistakes
linkedin.com/pulse/7-deadly-…
Chasms Don't Lie -- even in 2021 !! Understanding MVWP (Minimum Viable Whole Product) and solving for a segment's major pain point are 2 of the 9 integral factors in winning with disruptive new tech innovations.
Ken's blog does a nice job of describing…lnkd.in/g65V6P6
NEW PODCAST --- "5 Best Practice for Launching Product in Tough Economic Times"
... an interview with Michael Eckhatdt
#crossingthechasm #chasm #escapevelocity lnkd.in/guAtdxF
We heard from 25 people that they were not able to attend Michael's July 29 HBS Webinar, and asked us to send them the recording.
If you have a similar request for the recording, pls. send Michael a message on LinkedIn, or contact me directly by email (…lnkd.in/gHtxbcV
We heard from 25 people that they were not able to attend Michael's July 29 HBS Webinar, and asked us to send them the recording.
If you have a similar request for the recording, pls. send Michael a message on LinkedIn, or contact me directly by email (…lnkd.in/g7vw-p3
Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!
Michael
#crossingthechasm #escapevelocity #chasm lnkd.in/gws7UUi
Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!
Michael
#crossingthechasm #escapevelocity #chasm lnkd.in/d-PstJx
Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!
Michael
#crossingthechasm #escapevelocity #chasm lnkd.in/d3hYby7
Was a pleasure working with these 10 Swedish tech companies in our "Scale-up Success Workshop" virtual 3-part series!
Michael lnkd.in/dz2xnUd