I help SaaS companies gain warm leads in 90 days or less with virtual events, without the stress of overwhelm.
South Carolina, USA
Joined May 2017
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You’ve built it. Now what?
The next move isn’t always building more. Sometimes it’s making what you already have work!
Building creates capability. Integration creates leverage.
So… what happens after you build it? 👇
linkedin.com/pulse/what-happ…
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A client says, “We need a webinar.”
Before you plan it, ask: Why?
The request may be clear. The need may not be.
Sometimes your real value is helping clients figure out what they actually need.
linkedin.com/pulse/your-clie…
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A prospect says, “I need an event.”
Before you start planning, find out what they actually want to accomplish.
Because they may be buying an outcome, not an event.
Uncover what clients actually want, even when they can't articulate it yet.
linkedin.com/pulse/stop-sell…
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This newsletter was created with the insightful conversations of brilliant entrepreneurs like:
Thomas Ballard, PG, CHG , @ZakiaRinggold & Joe Sayles, Jr.,
Thank You!
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Are virtual events disappearing?
Maybe we're just calling them something else now.
Cohorts. Communities. Webinars. Masterminds.
The format is changing. The need for connection isn't!
What does that mean for virtual events in 2026?
linkedin.com/pulse/virtual-e…
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Before you repurpose that blog post, video, or event recording, ask:
Does this reflect the business I'm building today?
Sometimes, the strategy needs to change before the content does.
Read more: linkedin.com/pulse/before-yo…
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What if your smallest event was actually a success?
A 12-person event can prove an audience will show up.
A 300-person summit can become a blueprint.
Event size is a data point—not the whole story.
👇
linkedin.com/pulse/whats-you…
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Thanks to @KimberlyErwin , Joe Sayles Jr.,
Thomas Ballard, PG, CHG & @ZakiaRinggold for a great conversation, which also helped to create the newsletter! I LOVE having the ability to speak with BRILLIANT PEOPLE!
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Your next great speaker may already be in your ecosystem.
Customers. Community. Partners. LinkedIn connections.
Maybe speaker sourcing isn't a search problem.
Maybe it's an attention problem.
👇 Read more:
linkedin.com/pulse/where-do-…
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What's The BEST Event Tool?
It's the 1 that solves the problem, fits the people using it & helps you get the outcome you need.
I got into this in my newsletter:
Are You Using the Right Tool?
Read it here 👇
linkedin.com/pulse/you-using…
#VirtualEvents #EventTech #EventStrategy
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If you could track only 1 metric for your event, what would it be?
Registrations?
Attendance?
Engagement?
Revenue?
Meetings booked?
Community growth?
The answer isn't always revenue.
It depends on what your event is supposed to do.
I get into it here 👇
linkedin.com/pulse/what-metr…
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What if your dream event is actually revealing what your next event strategy should look like?
Take the budget off the table.
What do you discover about the experience, audience, content, community—and revenue?
I unpacked it here 👇
linkedin.com/pulse/what-your…
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No live Talk Virtual masterclass this September.
I’m focused on a 3 day in person event + connecting with SaaS marketing leaders.
Want to talk Event-Led Growth?
DM me!
Talk Virtual returns in October! 🎥
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Does more actually make your event better?
In my latest Talk Virtual newsletter, I’m questioning some of the event advice we’ve been following on autopilot & what we should optimize for instead.
linkedin.com/pulse/bigger-is…
#EventMarketing #VirtualEvents
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companies, create webinars, events, customer conversations & executive insights.
Then let most of that value disappear.
I wrote about why great companies stay invisible and what to do about it.
👇 Read the article: linkedin.com/pulse/why-great…
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Thanks to Thomas Ballard, @ZakiaRinggold & Joe Sayles Jr. for their contributions in the writing of this newsletter!
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Your event created more than content.
It created knowledge.
Stop asking, “What can we repurpose?”
Start asking, “What did we learn?”
That shift can turn one event into a much bigger business asset.
Read more: linkedin.com/pulse/stop-repu…
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Your virtual event ends.
Your best insights get archived.
And your pipeline gets...nothing.
The problem may not be your content.
It may be distribution.
I wrote about how to turn 1 virtual event into a long term content + pipeline engine.
👇Read it:
linkedin.com/pulse/why-your-…
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The best event platform isn't always the best stack
What matters is how well your tools work together.
Your event can create content, insight, relationships, pipeline & revenue.
What 3 tools could you not live without?
#VirtualEvents #EventTechnology
linkedin.com/pulse/your-even…
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How many business assets did your last webinar produce?
Just: "The Recording," Dang!
Then you have an Expertise Distribution Problem!
This article explains why great companies stay invisible & how to fix it.
linkedin.com/pulse/from-expe…
#TalkVirtual #B2BMarketing #SaaS
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