Innovation in the forest-based #bioeconomy is already shaping everyday hygiene products across Europe.
@ETSchoices supports this initiative by @cepi_paper & #CircularChoices showcasing #MadeInEurope solutions driving circularity & competitiveness.
Explore: circularchoices.eu/map-of-in…
#Hygiene #CircularBioeconomy
Innovation is everyday business for #CircularChoices 🌲💡
Across Europe, forest-based bioeconomy actors are already turning innovation into market-ready solutions.
Discover them on our #CircularChoices Map of Innovations 👉 circularchoices.eu/map-of-in…
At ETS, we believe Europe does not have to choose between competitiveness and decarbonisation. The forest-based bioeconomy is already delivering low-carbon solutions, supporting jobs, and strengthening resilient value chains across Europe.
We encourage stakeholders to follow the conversation as it continues to shape the future of Europe’s circular bioeconomy.
🌱 Decarbonisation ≠ Deindustrialisation
By making #CircularChoices, Europe can cut emissions without losing industrial strength. The forest-based bioeconomy provides low-carbon alternatives, support millions of jobs, and strengthen value chains.
Sustainability and hygiene aren’t opposites - they can work together.
As Europe advances the European Green Deal, policies should reflect real-world hygiene needs, especially during cold & flu season.
Balanced policy protects both people and the planet.
Read more about our mission: europeantissue.com/sustainab…
#EUGreenDeal #PublicHealth #Sustainability
European Tissue Symposium retweeted
The EU’s #QualityJobsRoadmap makes it clear: a #JustTransition must be designed — with skills, quality jobs, social dialogue, and innovation at its core.
Investing in people = investing in Europe’s green, competitive future.
#CircularChoices
Join me, Carlos Reinoso, at the @FastmarketsFP Europe Conference 2026 in Barcelona on March 9–11, where I’ll be speaking on the conference programme.
If you haven’t got your ticket yet, here’s a link invt.io/1txbzwb34fj
#FastmarketsFPEurope
Even in February, cold and flu season is still going strong - a reminder that everyday hygiene choices matter.
Single-use tissue helps reduce cross-contamination because it’s designed for one safe use and immediate disposal, especially important in shared spaces like offices, schools & public transport.
Public health often starts with simple, well-designed solutions.
europeantissue.com/tissue-pa…
To unlock the full potential of Europe’s forest-based #bioeconomy, we need:
✅ A strong Clean Industrial Deal
✅Coherent bioeconomy legislation and biotech legislation
✅ A Just Transition with good quality #jobs & skills development
@ETSchoices @EUSTAFOR @FEFCO @ForestETP @IntergrafAISBL @Pro_Carton @Beveragecartons @bioenergyEU @ceettar @CEIBois
At ETS, we start 2026 with optimism and a shared commitment to healthier, more resilient societies.
As leaders gathered at the @wef World Economic Forum in Davos, one truth deserves more attention: hygiene is economic infrastructure.
Across Europe, the tissue industry supports €36.6bn in value, 421k jobs, and keeps €0.91 of every €1 spent in local economies. Effective hygiene could also help prevent ~10m flu infections annually and unlock €1.47bn in productivity gains.
In 2026, @ETSchoices calls for hygiene to be recognised as essential public health infrastructure - supporting resilience, jobs and healthier societies.
Learn more: europeantissue.com/explorato…
#NewYear #WEF #Davos #PublicHealth #HygieneInfrastructure #ETS @EU_Commission @BusinessEurope
Turning bio-based innovation into jobs & growth – that’s the goal of the 2025 EU Bioeconomy Strategy.
Watch highlights from the latest event with Commissioner @JessikaRoswall on how the forest-based #Bioeconomy powers Europe’s circular future. we.tl/t-yfqZlcnicx
#CircularChoices
@bioenergyEU
@ceettar
@CEIBois
@CEPF_EU
@COPACOGECA
@europanels_EPF
@EPPA_EU
A powerful value-chain discussion today at the European Bioeconomy Conference!
ETS members Volker Zöller @essity and Sari Pajari-Sederholm @MetsaTissue joined Kerstin Erbe @dmdrogeriemarkt to show how the tissue sector advances EU well-being through a true value chain approach.
They highlighted how producers and distributors work together to deliver the best, most sustainable solutions for consumers - collaboration driving real innovation.
Great insights and great teamwork. Snapshot below!
#EuropeanBioeconomyConference #ValueChain #CircularEconomy #TissuePaper #SustainabilityLeadership #ETS @EU_Commission @CBE_JU @ETSchoices
Did You Know? Most pulp and recycled paper used in Europe’s tissue industry comes from FSC & PEFC-certified forests.
The tissue sector supports resource efficiency and the EU’s climate goals.
Its sustainability actions include:
-92% water reused
-62% renewable energy use
- Fibre waste generated during the process is recovered and reused.
- Converting by-products into biomass energy
Read more: europeantissue.com/explorato…
#SustainableFibre #RenewableEurope #ClimateAction #Bioeconomy
Live today at the European Bioeconomy Conference!
At 12:00 CEST, don’t miss the focus session “Bioeconomy for EU well-being: the tissue paper contribution.”
The panel brings together the full value chain from tissue producers to distribution partners working hand-in-hand to deliver sustainable solutions for consumers.
Representing ETS members:
• Volker Zöller @essity
• Sari Pajari-Sederholm @MetsaTissue
From the distribution side:
• Kerstin Erbe @dmdrogeriemarkt
A conversation you won’t want to miss.
#EuropeanBioeconomyConference #Bioeconomy #TissueIndustry #ValueChain #Sustainability #ETS













