Following the news of the new Oddie District project the first World Mobile store alongside our U.S. HQ and R&D lab upgrade and expansion comes Q1 2027. World Mobile's appeal and ethos isn't a niche segment. I believe it commands and is worthy of mass broad market appeal. This activation will showcase what we do differently and why we do what we do. I've always believed in the in-store experience and have felt it has stagnated for far too long. With the return of key brands across multiple industries reopening in the physical space and a desire for in-person product viewing and that true white glove experience... a storefront has to be that experience. This store concept is inspired by countless hours of my own research and data points on existing friction points in the existing industries in-store experience to truly bring back the excitement of the in-store experience. Where every interaction, even without a transaction, brings you coming back for more. A place for World Mobile community gatherings with key summits, hackathons, hardware & software launch parties, like the world used to have, to giveaways and exclusive items across gear, accessories and software you can't find anywhere else. Buy the network and take it home. Activate the Sharing Economy same day. This space we're growing into isn't just for us, it's for the community of Reno - Tahoe included. With multiple business neighbors including food & beverage, indoor and outdoor staging, pet & art parks to battery tech, robotics and AI. All under one roof with the ability to reach out instantly to each other to collaborate and foster great relationships. The project claims the label for the planet's largest innovation & arts maker space and so naturally it fit with us where we are now and the expansion next door as the development project grew. And with key stakeholders and development owners who want to see us grow and succeed the relationship has blossomed over the years of which we're also thankful for this opportunity. But I must reiterate to you all that this store won't be just Reno - Tahoe's alone. It will be the turnkey blueprint any Network Builder can bring to any community. Even outside the United States. From the full software & hardware stack custom built from the ground up by World Mobile to help your operations, and your network, succeed. In the coming weeks I'll be announcing more about what you can find within and a look at the space (it's already built and being prepped as we speak!) And for those of you not in Reno - Tahoe, what's included for you as well. More soon. 💛