Due Diligence and Playbook’s for B2B SaaS GTM. Operating Partner. I write a weekly briefing on what I learn here: https://teapaw.org/t.co/nj0W0sVzPe.
San Francisco, CA
Joined November 2010
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What is Anti-Scaling?
It's an inverted way of thinking about your GTM.
Most get ahead of themselves.
Lots of complexity.
If you want to think differently about your GTM motions and approach and are overwhelmed, this article shares a new perspective.
Here are seven simple ideas that have an anti-scaling mindset at the core: edwinabl.com/post/what-is-an…
What would you add to the list?
Marketing GTM failure vs Marketing GTM success:
Want to go deeper?
Read more on what drives GTM success: edwinabl.com/post/why-market…
Over the last six months, I have worked with 20+ SaaS companies and 50+ individuals.
I have worked alongside VCs, Chairman, CEO, CMO, CRO, marketers and account executives.
It works out to spending around 500+ hours working on GTM challenges.
Building a marketing machine is aligned with your sales process.
Most get it wrong.
Gartner suggests that 77% of B2B buyers state that their latest purchase was complex and challenging.
The customer's buying journey is harrowing.
Why?
If you like this tweet, you will love my exclusive emails for my subscribers.
Join here: edwinabl.com
