EdgeTheory is a Decision-Ready Narrative Intelligence company. Accelerate & Optimize Decision-Making In The Information Environment #NarrativeIntelligence
Oxford, Dallas
Joined June 2012
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AI is one global subject, but it is not one global narrative. Our new report examines how U.S., Chinese, Russian, and Iranian information sources frame AI differently.
Read the report:
edgetheory.com/resources/the…
#NarrativeIntelligence #AI #Geopolitics
EdgeTheory retweeted
America's story has been good intentions and purpose. Gerard Baker says it's slipping, replaced by raw power and deal-making.
That shapes how far allies trust us and how hard adversaries push.
@EdgeTheory wsj.com/opinion/america-aban…
#NarrativeIntelligence
Crisis recovery involves more than watching attention decline.
It also requires understanding what stakeholders continue to believe.
Why the narrative outlasts the crisis:
tinyurl.com/29yuwxbo
#ReputationManagement #NarrativeIntelligence
This is not social media monitoring. Monitoring watches the now; narrative intelligence is the long look.
EdgeTheory's Joe Stradinger with @ChipUsher of @scsp_ai (SCSP).
See it on your own market:
edgetheory.com/demo?utm_sour…
#NarrativeIntelligence
#MarketIntelligence
EdgeTheory retweeted
The @osssociety Donovan Dinner
Humbled to be in the same room with so many patriots and grateful for their service.
Bonus was meeting Taylor Sheridan. Thankful for the work he does.
Anger and skepticism can both show up as negative sentiment.
One may come from a failure of accountability. The other may mean people doubt your explanation. They call for different responses.
Go beyond sentiment:
tinyurl.com/26afvgfe
#CrisisComms #NarrativeIntelligence
In a crisis, the narrative doesn't always stay on the event that triggered it.
An organization may be providing accurate information while stakeholders are worried about something else.
Read more:
tinyurl.com/26elt9n5
#CrisisCommunications #NarrativeIntelligence
EdgeTheory Lab trains. NCNI certifies. EdgeTheory technology powers both. Internships, certification and workforce training in Narrative Intelligence.
Explore EdgeTheory Lab:
ow.ly/C1eG50ZWnis
#NarrativeIntelligence #WorkforceDevelopment
It starts with one product or incident. It can turn into questions about corporate responsibility, leadership credibility, or organizational trust.
Volume charts don't always show that shift.
Read more:
tinyurl.com/25xnq4f2
#CrisisManagement #NarrativeIntelligence
Supplier instability, regulatory shifts and geopolitical conflict can unravel operations in hours. Narrative Intelligence helps risk teams spot emerging threats before they escalate.
See Supply Chain Risk Intelligence:
ow.ly/9k8W50ZWnhE
#SupplyChainRisk #RiskManagement
A relatively small number of influential sources may help shape how an issue is understood by a much larger audience.
A high-volume conversation may never travel beyond where it started.
Who is shaping yours?
tinyurl.com/2aakp85t
#NarrativeIntelligence #CrisisComms
21 of 25 cancelled data center projects in 2025 fell to community opposition, not economics. 300+ state bills targeting data centers were filed in 2026.
Explore Data Center Narrative Intelligence:
ow.ly/ZBzs50ZWnhg
#DataCenters #Utilities
Customer service complaints. Product quality concerns. Criticism of leadership.
Three separate issues, three teams. Until they tell one story: financial performance over customers.
How narratives converge:
tinyurl.com/27djrma9
#IssuesManagement #NarrativeIntelligence
You can know negative mentions have doubled and still not know whether a new narrative is developing, or why it resonates with certain stakeholders.
That gap is the blind spot.
Close the gap:
tinyurl.com/2cfq5fmc
#CrisisComms #NarrativeIntelligence
Cognitive warfare isn't simply a contest over information. It's a contest over meaning. Narrative Intelligence makes that contest visible.
Learn more:
ow.ly/Wpyz50ZWng1
#CognitiveWarfare #InformationOperations
Thousands of angry mentions that stay in one online community. A small trade story on product safety that spreads to analysts, reporters and customers.
The first is louder. The second may matter more.
See why:
tinyurl.com/2xkr3jx6
#IssuesManagement #NarrativeIntelligence
Measuring attention is not the same as understanding influence.
Volume tells you how much attention an issue is receiving. Narrative Intelligence helps explain why that attention matters.
Read the new blog:
tinyurl.com/25uo2mox
#NarrativeIntelligence #CrisisManagement
Most analytic tools collect content first and treat the source as metadata. EdgeTheory treats the source as the foundation, so every narrative traces back to who creates and amplifies it.
Explore Government Solutions:
ow.ly/75Wu50ZWneJ
#CognitiveSecurity #OSINT
The surprise is rarely the operation itself. The surprise is realizing too late that the operation had already succeeded.
Narrative Intelligence for cognitive warfare:
ow.ly/9JWM50ZWn9v
#CognitiveWarfare #NationalSecurity
Markets don't respond only to what companies do. Customers, analysts and investors also respond to what they believe those actions mean.
Read more:
ow.ly/volv50ZWmGE
#CompetitiveIntelligence #Strategy